# Quinoa-Based Beverages Quiny's Quinoa Milk is Branded as a "Flexitarian Drink" By Laura McQuarrie | Published 2019-11-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/quinoa-milk References: [vegnews](https://vegnews.com/2019/11/oatly-developers-to-launch-vegan-quinoa-milk) & [swebol](https://swebol.com/) Quiny is an innovative new kind of quinoa milk that's made with royal white quinoa sourced from the Andes in Bolivia, helping to create jobs for quinoa farmers. The [plant-based milk alternative](https://www.trendhunter.com/trends/edenesque) is being developed as an unsweetened beverage that's available in both ready-to-drink and powdered formats, as well as both regular and [chocolate flavors](https://www.trendhunter.com/trends/hot-cocoa-oatmilk). As many households prefer to consume both plant-based and traditional milk beverages, rather than choosing to stock the fridge with one or the other, Quiny stands apart by specifically being branded a "flexitarian drink." Quiny is a new plant-based beverage brand to watch, especially as it comes from the developers of [Oatly](https://www.trendhunter.com/trends/oat-milk-varieties). The product is set to appear in Latin America in early 2020. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 35% | Activity: 53% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Quinoa-based Beverages:** Quiny's Quinoa Milk is an innovative and sustainable plant-based alternative to traditional milk beverages. - **Flexitarian Drinks:** Quiny's branding as a 'flexitarian drink' caters to households that prefer both plant-based and traditional milk beverages. - **Latin American Expansion:** Quiny's upcoming launch in Latin America in 2020 presents an opportunity for growth in the plant-based beverage market. ### Industries Being Reshaped - **Plant-based Food and Beverage:** Quiny's quinoa milk is a disruptive innovation within the plant-based food and beverage industry. - **Agriculture:** Quiny's use of quinoa sourced from the Andes in Bolivia creates job opportunities for quinoa farmers. - **Milk Alternatives:** Quiny's entry into the milk alternative market provides consumers with more options for dairy-free beverages. ## Related on Trend Hunter - [Quinoa-Based Beers](https://www.trendhunter.com/trends/quinoa-beer.md) - [Convenient Powdered Plant Milks](https://www.trendhunter.com/trends/powdered-plant-milk.md) - [Dairy-Free Grain-Based Beverages](https://www.trendhunter.com/trends/alt-foods.md) - [Alternative Plant Beverages](https://www.trendhunter.com/trends/plik.md) - [Refrigerated Corn Beverages](https://www.trendhunter.com/trends/maizly.md) - [Grab-and-Go Plant Protein Drinks](https://www.trendhunter.com/trends/notmilk-high-protein.md) - [Chestnut-Based Milk Alternatives](https://www.trendhunter.com/trends/cuica.md) - [Kid-Friendly Canned Alt Milks](https://www.trendhunter.com/trends/kiddiwinks.md) - [Luscious Plant Milks](https://www.trendhunter.com/trends/lilk.md)