# Single-Serve Smoothie Powders Koyah's Portable Containers Make It Easy to Add Quinoa in a Smoothie By Laura McQuarrie | Published 2017-09-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/quinoa-in-a-smoothie References: [wellandgood](https://www.wellandgood.com/good-food/creative-quinoa-products-roundup/slide/2/) & [koyah.org](https://www.koyah.org/products/banana-raspberry-quinoa) As an alternative to the many [powdered smoothie products](https://www.trendhunter.com/trends/jamba-singles-to-go) on the market, Koyah produces a few quinoa-based powders, which make it easy to add quinoa in a smoothie. The varieties available from Koyah include Banana Raspberry Quinoa and Mango Blueberry Quinoa, each of which is conveniently packaged in a single-serve tube. As such, when it comes to making a smoothie, it's as easy as combining the organic and non-GMO formulas with one's choice of liquid, such as a [non-dairy milk](https://www.trendhunter.com/trends/powdered-plant-milk) or even coconut water. Since raw fruits and vegetables are included in the quinoa-based smoothie powders, they are naturally sweet and do not feature any additional sweeteners. Each product contains the equivalent to an eighth of a cup of cooked quinoa, which adds plenty of protein to one's smoothie. Koyah also makes nutrient-dense [freeze-dried smoothie powders](https://www.trendhunter.com/trends/skin-glow-smoothie) with ingredients like kale, lemon and pineapple. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 18% | Activity: 16% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Powdered Smoothie Products:** The rise of powdered smoothie products is an opportunity for companies to innovate convenient single-serve packages for consumers on the go. - **Incorporating Quinoa in Smoothies:** There is a growing trend of incorporating quinoa, a protein-rich, gluten-free grain, into smoothies as an alternative to protein powders. - **Freeze-dried Smoothie Powders:** Freeze-dried smoothie powders that use nutrient-dense ingredients are a disruptive innovation opportunity in the health food industry. ### Industries Being Reshaped - **Health Foods and Snacks:** The incorporation of quinoa and other nutrient-dense ingredients in powdered smoothie products is a trend in the health food industry. - **Fitness and Wellness:** Single-serve smoothie powders with protein-rich ingredients like quinoa are an opportunity for companies in the fitness and wellness industry. - **Food and Beverage Packaging:** The rise of single-serve powdered smoothie products presents an opportunity for innovation in food and beverage packaging, particularly for convenient on-the-go options. ## Related on Trend Hunter - [Protein Smoothie Bowls](https://www.trendhunter.com/trends/protein-smoothie-bowls.md) - [Plant-Based Protein Powders](https://www.trendhunter.com/trends/evive-debuts-protein-powders.md) - [Nutritious Breakfast Smoothies](https://www.trendhunter.com/trends/fruit-protein-smoothie.md) - [Protein-Laden Probiotic Smoothies](https://www.trendhunter.com/trends/proteinladen-probiotic-smoothies.md) - [Pre-Topped Smoothie Bowls](https://www.trendhunter.com/trends/pre-topped-smoothie-bowl.md) - [Protein-Packed Açaí Smoothies](https://www.trendhunter.com/trends/protein-aa-smoothie.md) - [Vegan Egg White Smoothies](https://www.trendhunter.com/trends/egg-white-smoothie.md) - [On-the-Go Fruit Protein Smoothies](https://www.trendhunter.com/trends/designer-smoothie.md) - [Nutritious Post-Workout Smoothies](https://www.trendhunter.com/trends/postworkout-smoothie.md)