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# Quinoa Breakfast Toasts
Qrunch Toastables Make It Easy to Eat Quinoa for Breakfast

By Laura McQuarrie | Published 2016-01-19 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/quinoa-for-breakfast
References: [packagingstrategies](http://www.packagingstrategies.com/articles/88189-qrunch-foods-launches-breakfast-line)

Qrunch Foods is best known for its line of veggie burgers, but the brand is also moving into a new category by introducing a new type of product that introduces quinoa for breakfast.

The 'Qrunch Toastables' resemble dense slices of toast, which comes from the fact that the breakfast item is made from a base of [ancient superfood grains](https://www.trendhunter.com/trends/little-crispies-by-seven-sundays) like quinoa, amaranth and millet. Just like a regular piece of toast, these [gluten-free slices](https://www.trendhunter.com/trends/gluten-free-texas-toast) can be lightly toasted in the oven before being served. In order to make the products appealing as a sweet, yet healthy breakfast food, Qrunch offers the slices in flavors like [Cinnamon Vanilla, Rich Maple and Blueberry](https://www.trendhunter.com/trends/apples-cinnamon).

When the Qrunch Toastables made their debut at the Natural Products Expo West, VegWorld Magazine named them the best new vegan product.

## Trend Insights (Trend Hunter)

- Score: 1.0/10
- Popularity: 6% | Activity: 17% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health)

## Key Themes

### Why This Trend Is Growing

- **Breakfast Grain Alternatives:** The emergence of new breakfast products made from alternative grains like quinoa presents an opportunity for disruption in the breakfast food industry.
- **Gluten-free Breakfast Options:** The increasing demand for gluten-free products, like Qrunch Toastables made from gluten-free grains, opens up opportunities for innovation in the gluten-free breakfast industry.
- **Healthy and Convenient Breakfast Choices:** The rise of breakfast items, such as Qrunch Toastables, that offer a balance between health and convenience provides a disruptive opportunity in the breakfast food market.

### Industries Being Reshaped

- **Food Manufacturing:** With the introduction of new breakfast products, there is potential for disruption and innovation in the food manufacturing industry.
- **Plant-based Food:** The inclusion of quinoa in breakfast foods like Qrunch Toastables contributes to the growth and innovation in the plant-based food industry.
- **Specialty Foods:** Qrunch Toastables, with their unique flavors and focus on ancient grains, appeal to the specialty foods industry and open up disruptive opportunities in this market.

## Related on Trend Hunter

- [Heat-and-Eat Toasts](https://www.trendhunter.com/trends/rudis-bakery.md)
- [Wholesome Toaster Pastries](https://www.trendhunter.com/trends/smash-foods-toasties.md)
- [Handcrafted Juice Brand Toasts](https://www.trendhunter.com/trends/juice-it-up-toast.md)
- [Ancient Grain Oats](https://www.trendhunter.com/trends/gluten-free-organic-rolled-oats.md)
- [Made-to-Order Elevated Toasts](https://www.trendhunter.com/trends/toast-creations.md)
- [Delicious Puffed Granolas](https://www.trendhunter.com/trends/puffed-granola.md)
- [Veggie-Infused Breakfast Bars](https://www.trendhunter.com/trends/nutrigrain-softbaked-breakfast-bars.md)
- [Heat-and-Eat French Toast Slices](https://www.trendhunter.com/trends/brioche-french-toast.md)
- [Textural Oatmeal Breakfast Snacks](https://www.trendhunter.com/trends/amara-breakfast-oat-melts.md)
