# All-Quinoa Cereals 'Quinoa Crack' is a Superfood Cereal Made with Just One Ingredient By Laura McQuarrie | Published 2016-10-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/quinoa-cereal References: [trndmonitor](https://trndmonitor.com/cereal-spotlight-quinoa-crack-cereal/) & [quinoacrack](https://www.quinoacrack.com/) 'Quinoa Crack' is the name of a [gluten-free superfood quinoa cereal](https://www.trendhunter.com/trends/kall-golden-cornflakes) that was created as an alternative to the many [unhealthy sugar-laden breakfast cereals](https://www.trendhunter.com/trends/man-cereal) on the market. What's particularly interesting about this single-ingredient quinoa cereal is that it is created by a quinoa grower and cereal producer who is passionate about keeping consumers from feeling "sick and stupid" from purchasing the options that large corporations tend to put out into the world. As it is made with a base of just quinoa, the offbeat cereal is a rich source of fibre, magnesium, manganese, protein as well as iron. To go along with its bold choice of branding, Quinoa Crack encourages consumers to "Be a Quinoa Crack dealer and have seven of your besties go in with you on an 8-pack to divide up." ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 4% | Activity: 5% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Superfood Cereals:** The rise of superfood cereals offers an opportunity for innovative and nutritious breakfast options for health-conscious consumers. - **Gluten-free Alternatives:** The demand for gluten-free alternatives presents a disruptive innovation opportunity for creating healthier, allergen-friendly breakfast cereals. - **Single-ingredient Products:** The popularity of single-ingredient products opens up possibilities for simple and transparent ingredient lists in breakfast cereals, allowing consumers to make informed choices. ### Industries Being Reshaped - **Health Food:** The health food industry can capitalize on the increasing demand for nutritious and clean-label breakfast cereals. - **Organic Food:** The organic food industry can tap into the market of health-conscious consumers seeking organic and natural options for breakfast cereals. - **Plant-based Food:** The plant-based food industry has an opportunity to develop innovative plant-based ingredients for breakfast cereals, catering to the growing population of vegans and vegetarians. ## Related on Trend Hunter - [Minimal-Ingredient Cereals](https://www.trendhunter.com/trends/the-real-cereal-company.md) - [One-Ingredient Breakfast Cereals](https://www.trendhunter.com/trends/corn-flakes-cereal.md) - [Delectable Nutrient-Rich Granolas](https://www.trendhunter.com/trends/super-granolas.md) - [Crispy Super-Grain Cereals](https://www.trendhunter.com/trends/little-crispies-by-seven-sundays.md) - [Hidden Superfood Cereals](https://www.trendhunter.com/trends/maple-waffle-crisp-cereal-by-kashi.md) - [Nutty Two-Ingredient Cereals](https://www.trendhunter.com/trends/organic-ancient-grain-spelt-flakes.md) - [Superfood-Blended Granolas](https://www.trendhunter.com/trends/super-granola.md) - [Protein-Rich Low-Sugar Cereals](https://www.trendhunter.com/trends/brave-super-hoops.md) - [Health-Conscious Cereal Debuts](https://www.trendhunter.com/trends/purely-elizabeth-cereal.md)