# Quinoa-Based Granolas Qnola Appeals to Mindful Health Seekers with Premium Breakfasts By Laura McQuarrie | Published 2021-03-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/quinoa-based-granola References: [fabnews.live](https://fabnews.live/qnolas-new-identity-by-sunhouse-wakes-up-the-breakfast-category/) & [qnola](https://www.qnola.co.uk/) Qnola makes [nutritionally enhanced, quinoa-based granolas](https://www.trendhunter.com/trends/clean-label-granola-base) and appeals to ingredient-conscious consumers who want to #wakeupwell. Created by model and wellness writer, Danielle Copperman, the lifestyle brand is centered on not just nourishing the body but also the spirit to support a well-balanced life. The puffed quinoa granolas are offered in vibrant varieties like Almond & Vanilla, Cacao & Cashew and Beetroot & Pistachio, which come in packs that are embellished with eye-catching gold details. The all-natural, gluten-free granolas are free from refined sugar and high in fiber, plus they share the benefits of quinoa as the "mother of all grains." Beyond breakfast, the quinoa-based granola products have the potential to help people refuel with a nourishing mid-day treat that can be enjoyed a number of ways. ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 14% | Activity: 3% | Freshness: 10% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Quinoa-based Foods:** Quinoa's health benefits are being leveraged by food companies for product innovation. - **Ingredient-conscious Consumers:** Consumers are prioritizing ingredient transparency and are looking for products that meet their specific dietary and health needs. - **Premium Health Foods:** As more consumers prioritize health and wellness, there is an increasing demand for premium, nutrient-dense foods like Qnola's granolas. ### Industries Being Reshaped - **Health Foods:** Companies in the health food industry can leverage quinoa's nutritional benefits to create innovative, nutrient-dense products like Qnola. - **Snack Foods:** The quinoa-based granolas have potential as a healthy snack option for ingredient-conscious consumers looking for a mid-day treat. - **Cereals & Breakfast Foods:** Quinoa-based granolas offer a healthy and trendy alternative to traditional breakfast cereals, providing a growth opportunity for companies in this market. ## Related on Trend Hunter - [Delectable Nutrient-Rich Granolas](https://www.trendhunter.com/trends/super-granolas.md) - [Snack Bar-Inspired Granolas](https://www.trendhunter.com/trends/nkd-granola.md) - [Dessert-Like Protein Granolas](https://www.trendhunter.com/trends/fuel10k-granola.md) - [Flavorful Grain-Free Granolas](https://www.trendhunter.com/trends/grainfree-granolas.md) - [Superfood-Blended Granolas](https://www.trendhunter.com/trends/super-granola.md) - [Gut Health Support Granolas](https://www.trendhunter.com/trends/biome-granolas.md) - [Protein-Rich Granola Lines](https://www.trendhunter.com/trends/rxbar-granola.md) - [Limited Edition Organic Granolas](https://www.trendhunter.com/trends/red-quinoa-granola.md) - [Delicious Puffed Granolas](https://www.trendhunter.com/trends/puffed-granola.md)