# Complementary Quinoa Blends Tiny Hero Offers Quinoa and Rice as a Quick, Easy and Flavorful Side By Laura McQuarrie | Published 2018-03-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/quinoa-and-rice References: [projectnosh](https://www.projectnosh.com/news/2018/expo-west-2018-video-tiny-hero-seeks-huge-gains-quinoa) & [tinyherofoods](https://www.tinyherofoods.com/product/golden-quinoa-red-rice/) Quinoa quickly became the must-have gluten-free [ancient grain](https://www.trendhunter.com/trends/brand-wheat) on every health-conscious consumer's plate and one of the world's most popular superfoods, but it has waned in popularity since many consumers are opting for vibrant grain mixes instead—at Natural Products Expo West, Tiny Hero launched a new product line of [quinoa and rice](https://www.trendhunter.com/trends/zatarains-rice-products) to remedy this. Tiny Hero appeals to those who do not fancy themselves to be a "quinoasseur," but are looking for [quick, healthy easy sides](https://www.trendhunter.com/trends/organic-side-dish-sizzlers) to support a main meal. The easy-to-make quinoa-based sides have the potential to be used for everything from breakfasts to lunches and dinners. Some of the recipes listed on Tiny Hero's site include savory egg muffins, veggie chili and street-style tacos, all of which can be made with its nutrient-dense quinoa products. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 76% | Activity: 28% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Vibrant Grain Mixes:** Tiny Hero addresses the trend of consumers opting for vibrant grain mixes over plain quinoa by launching quinoa and rice blends. - **Quick and Easy Sides:** Tiny Hero's easy-to-make quinoa-based sides tap into the trend of busy consumers looking for quick, healthy sides to support a main meal. - **Nutrient-dense Products:** Tiny Hero offers nutrient-dense quinoa and rice blends in response to the trend of health-conscious consumers seeking out superfoods. ### Industries Being Reshaped - **Food and Beverage:** Tiny Hero's quinoa and rice blends offer disruptive innovation opportunities in the food and beverage industry, particularly in the health food and quick meal categories. - **Meal Kit Delivery:** Tiny Hero's easy-to-make quinoa-based sides could offer disruptive innovation opportunities in the meal kit delivery industry, as a quick and healthy option. - **Online Grocery:** Tiny Hero's nutrient-dense quinoa products could offer disruptive innovation opportunities in the online grocery industry, specifically in the healthy and quick meal categories. ## Related on Trend Hunter - [Ready-Made Rice Sides](https://www.trendhunter.com/trends/rice-sides.md) - [Bowl-Packaged Rice Products](https://www.trendhunter.com/trends/multigrain-rice-bowls.md) - [Pouch-Packaged Supergrain Meals](https://www.trendhunter.com/trends/supergrain-bowls.md) - [High-Fiber Protein-Rich Rices](https://www.trendhunter.com/trends/bens-original-10-medley.md) - [Convenience-Focused Meal Expansions](https://www.trendhunter.com/trends/singleserve-rice-cup.md) - [International Cuisine Side Dishes](https://www.trendhunter.com/trends/tilda-tasty-sides.md) - [Pouch-Packaged Meal Ranges](https://www.trendhunter.com/trends/tilda-easy-meals.md) - [Frozen Grab-and-Cook Products](https://www.trendhunter.com/trends/merchant-gourmet-veg-grains-pouches.md) - [Kid-Friendly Superseed Mix-Ins](https://www.trendhunter.com/trends/superseed.md)