# Inclusive Digital Assistant Features Apple Launched an LGBTQ+ Voice for its Siri Assistant By Colin Smith | Published 2022-02-24 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/quinn References: [theverge](https://www.theverge.com/2022/2/23/22947150/ios-15-4-quinn-siri-voice-5-american) & [twitter](https://twitter.com/JonPorty?ref_src=twsrc^tfw|twcamp^tweetembed|twterm^1496468144923324430|twgr^|twcon^s1_&ref_url=https://www.theverge.com/2022/2/23/22947150/ios-15-4-quinn-siri-voice-5-american)  [Apple](https://www.trendhunter.com/trends/live-speech) has released a new fifth voice for its 'Siri' [virtual assistant](https://www.trendhunter.com/trends/ai-virtual-assistant) that it has named 'Quinn.' This voice is for English speakers and was recorded by a member of the [LGBTQ+](https://www.trendhunter.com/trends/coming-out-again) community. Apple did not specify the identity of the individual, it merely stated that the new personalization option is designed to make Apple users feel recognized and included. In voice and in name, Quinn was selected to sound gender-neutral, which provides a safe, comfortable option for users who did not identify with any of the previous voice options. This new venture is part of Apple's commitment to diversity and inclusion and is a continuation of last year's new voices which were recorded exclusively by Black voice actors. Image Credit: Shutterstock ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 14% | Activity: 27% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What's Driving This Trend - **Diverse Virtual Assistant Voices:** Businesses can explore creating additional voice options for their virtual assistants in different languages, accents, and gender-neutral options to increase inclusivity and make all users feel recognized. - **Representation in Voice Tech:** Opportunities exist for businesses to partner with marginalized communities in the voice acting industry to create new and more representative voice options for virtual assistants. - **Personalized Virtual Assistant Options:** Businesses can explore creating personalized voice options for their virtual assistants, innovating with individualization beyond just name recognition to better serve users with varying needs. ### Who This Affects Most - **Voice Recognition Technology:** Companies in the voice recognition technology industry can leverage inclusive options like gender-neutral voices to expand their market share and customer base. - **Tech and Social Justice:** Businesses can explore ways to support social justice issues and expand opportunities for marginalized voices in technology roles through initiatives like recording diverse virtual assistant voices. - **Customer Service and Personalization:** Businesses in the customer service industry can differentiate by providing personalized voice options for virtual assistants, creating more customer loyalty and satisfaction. ## Related on Trend Hunter - [Accessible Voice-Replication Features](https://www.trendhunter.com/trends/live-speech.md) - [Virtual Assistant Voice Customizations](https://www.trendhunter.com/trends/alexas-voice.md) - [Inclusive Neutral Voice Tools](https://www.trendhunter.com/trends/speak-for-me.md) - [AI-Narrated Audiobook Features](https://www.trendhunter.com/trends/apple-3.md) - [Third-Party Assistant Speakers](https://www.trendhunter.com/trends/denon-smart-speaker-siri.md) - [AI-Powered Actor Reading Programs](https://www.trendhunter.com/trends/elevenlabs-iconic-voices.md) - [Mobile-First AI Assistants](https://www.trendhunter.com/trends/leo.md) - [AI-Enhanced Smartphone Assistants](https://www.trendhunter.com/trends/bixby-1.md) - [Personable Voice-Powered AI Assistants](https://www.trendhunter.com/trends/mia1.md)