# Quiet Shopping Hours Selfridges' Newest Initiative is Lanching for Neurodiversity Week By Laura McQuarrie | Published 2022-03-25 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/quiet-shopping-hour References: [ww.fashionnetwork](https://ww.fashionnetwork.com/news/Selfridges-adds-quiet-hour-to-shopping-experience)  For Neurodiversity Celebration Week, luxury department store [Selfridges](https://www.trendhunter.com/trends/selfridges-1) is introducing [quiet shopping hours](https://www.trendhunter.com/trends/neom-wellbeing) every Wednesday from 10 to 11 am across all locations. This dedicated time slot is intended to provide shoppers with a less overwhelming experience thanks to lowered music volumes, turned-off screens where possible and a calming atmosphere where staff will be asked to be mindful of noise. As well as introducing quiet hours to support customers, the retailer is also setting up a Thinking Differently community within its own company to support and connect [neurodivergent team members](https://www.trendhunter.com/trends/mespace) with one another. This initiative helps to make shopping a more inclusive and comfortable experience for all, especially those who may find themselves easily overstimulated. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 59% | Activity: 72% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What Makes This Trend Stand Out - **Quiet Shopping Hours:** Quiet shopping hours are an emerging trend in retail that prioritize a sensory-friendly shopping experience for neurodiverse individuals. - **Neurodiversity Inclusion:** Neurodiversity inclusion is becoming a trend in workplace culture that supports the needs of neurodivergent employees. - **Customer Accessibility:** Customer accessibility is a trend in the retail industry that aims for a more inclusive shopping experience for all customers, including those with disabilities. ### Sectors Adopting This - **Retail:** Retailers can implement quiet shopping hours and other sensory-friendly initiatives to accommodate neurodiverse customers and create a more inclusive shopping experience. - **Workplace Culture:** Businesses can foster a neurodiverse-inclusive workplace culture by setting up support systems for neurodivergent employees. - **Disability Services:** Companies that specialize in disability services can expand their offerings to include sensory-friendly consultations and training for businesses looking to accommodate neurodiverse customers and employees. ## Related on Trend Hunter - [Neurodiverse-Inclusive Holiday Shopping](https://www.trendhunter.com/trends/quiet-shopping-hours.md) - [Low-Noise Grocery Shopping Experiences](https://www.trendhunter.com/trends/sensoryfriendly-shopping-hours.md) - [Grocery Store Quiet Hours](https://www.trendhunter.com/trends/quiet-hour-initiative.md) - [Sensory-Friendly Retail Hours](https://www.trendhunter.com/trends/sensory-friendly-shopping.md) - [Sensory Accessibility Programs](https://www.trendhunter.com/trends/lush-cosmetics-partners.md) - [Neurodiversity Awareness Month Campaigns](https://www.trendhunter.com/trends/td-destraction-zone.md) - [Neurodiverse Inclusion Initiatives](https://www.trendhunter.com/trends/neurodiverse-inclusion.md) - [Inclusive Sporting Initiatives](https://www.trendhunter.com/trends/neurodiverse-sport.md) - [Sensory-Friendly Zoo Quiet Hours](https://www.trendhunter.com/trends/columbus-zoo.md)