# Iceberg-Infused Beers The Quidi Vidi Brewery Harvests Icebergs to Make Beer By Katherine Pendrill | Published 2016-06-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/quidi-vidi-brewery References: [munchies.vice](https://munchies.vice.com/en/articles/this-canadian-brewery-is-turning-icebergs-into-beer) & [quidividibrewery](http://www.quidividibrewery.ca/) Newfoundland's Quidi Vidi Brewery is creating some of Canada's most unique brews by using icebergs as a key ingredient. While Canada is already known for its high-quality ice wine, this brewery is creating an entirely different kind of drink from the country's abundance of snow and ice. Quidi Vidi Brewery produces eight distinct beer brands out of iceberg water harvested from the frozen drifts floating off of Canada's eastern coast. [Iceberg](https://www.trendhunter.com/trends/iceberg-vodka) water has less than eight parts per million of impurities, meaning it is far more pure than the water used to make other beers. To convey this sentiment, Quidi Vidi Brewery packages its beer in [distinctive blue glass bottles](https://www.trendhunter.com/trends/moosehead-breweries). For those looking for a drink that is [quintessentially Canadian](https://www.trendhunter.com/trends/made-in-canada), Quidi Vidi Brewery's iceberg water beer is the perfect choice. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 25% | Activity: 10% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Iceberg Water Beverages:** The use of iceberg water as a key ingredient in beverages, such as beer, is a growing trend in the beverage industry. - **Sustainable Brewing:** Breweries are exploring sustainable practices by utilizing unique, locally sourced ingredients like iceberg water. - **Distinctive Packaging:** Beverage brands are utilizing distinctive packaging, such as blue glass bottles, to emphasize the uniqueness and purity of their products. ### Sectors Adopting This - **Craft Beer:** Craft breweries can incorporate iceberg water as a distinct ingredient to differentiate themselves in a highly competitive market. - **Beverage Manufacturing:** Beverage manufacturers can explore opportunities to incorporate iceberg water into their product lines to tap into the growing consumer demand for unique and sustainable beverages. - **Packaging Industry:** Packaging companies can collaborate with beverage brands to create distinctive packaging solutions that highlight the purity and uniqueness of iceberg water products. ## Related on Trend Hunter - [Limited-Edition Maple-Infused Beers](https://www.trendhunter.com/trends/maple-from-canada.md) - [Snow-Brewed Football Beers](https://www.trendhunter.com/trends/bud-light-blizzard-brew.md) - [Star-Shaped Ice Cubes](https://www.trendhunter.com/trends/star-shaped-ice-cubes.md) - [Beer-Inspired Ice Creams](https://www.trendhunter.com/trends/the-brewers-series.md) - [Hard Water Beverages](https://www.trendhunter.com/trends/bluebird-hardwater.md) - [Glittering Christmas Beers](https://www.trendhunter.com/trends/frozen-neck.md) - [Maple Syrup-Infused Stouts](https://www.trendhunter.com/trends/seasonal-stout.md) - [Hockey Fan-Targeted Beers](https://www.trendhunter.com/trends/big-deal-brewing.md) - [Italian Ice-Inspired Beers](https://www.trendhunter.com/trends/fruity-beer.md)