# Quick-Marinating Tofu Vivera's Pre-Frozen Firm Tofu Rapidly Takes on Flavor By Laura McQuarrie | Published 2025-06-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/quickmarinating-tofu References: [thegrocer](https://www.thegrocer.co.uk/news/vivera-introduces-quick-marinating-frozen-firm-tofu/705213.article) & [vivera](https://vivera.com/nl/vivera/)  A common complaint about tofu is that it's tasteless, but the truth is it simply needs to be marinated—and to reduce the time needed to soak up [bold, delicious flavors](https://www.trendhunter.com/trends/30-minute-marinades), [Vivera](https://www.trendhunter.com/trends/vivera-protein-bites) launched Quick-Marinating Tofu. Inspired by a [TikTok](https://www.trendhunter.com/trends/tomato-ice-toast) hack where people freeze tofu to alter its texture and flavor, Vivera created a pre-frozen firm tofu block said to absorb marinade in five minutes. This product is described as having a consistency similar to feta cheese, and it lends itself well to everything from stir-frying and grilling to air frying, breading and baking. Beyond prioritizing convenience, this firm tofu is packaged to reduce waste by including two 200-gram portions so that multiple meals can be split up with ease. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 20% | Activity: 21% | Freshness: 43% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Quick-infusion Foods:** Quick-marinating foods offer a solution to busy consumers seeking flavorful meals without long preparation times. - **Pre-frozen Convenience:** Pre-frozen products optimize the preparation process, enhancing texture and maximizing flavor absorption. - **Sustainable Packaging Solutions:** Packaging that reduces waste by offering practical portioning speaks to consumers' growing environmental concerns. ### Sectors Adopting This - **Plant-based Foods:** Innovative tofu products like quick-marinating options expand the appeal of plant-based foods to wider audiences. - **Frozen Food Sector:** Pre-frozen solutions streamline meal preparation and provide added convenience, boosting consumer interest in the frozen food sector. - **Sustainable Packaging:** Addressing waste in packaging by offering portioned options aligns with the aims of sustainable and eco-conscious packaging companies. ## Related on Trend Hunter - [Recipe-Ready Frozen Tofu Products](https://www.trendhunter.com/trends/the-tofoo-co.md) - [Flavored Recipe-Ready Tofus](https://www.trendhunter.com/trends/prepared-tofu.md) - [Crowd-Pleasing Marinated Tofus](https://www.trendhunter.com/trends/the-tofoo-co-marinated-tofu.md) - [Flavor-Packed Tofu Products](https://www.trendhunter.com/trends/tofoo-co-marinated.md) - [Frozen Seasoned Tofu Crumbles](https://www.trendhunter.com/trends/frozen-seasoned-tofu-crumbles.md) - [Heat-and-Eat Tofu Products](https://www.trendhunter.com/trends/cauldron-tofu-pieces.md) - [Savory Plant Protein Snacks](https://www.trendhunter.com/trends/tofugo.md) - [Crispy International Cuisine Tofus](https://www.trendhunter.com/trends/lightly-fried-tofu.md) - [Heat-and-Eat Seasoned Tofu Products](https://www.trendhunter.com/trends/cauldron-express-range.md)