# One-Minute Face Masks Sephora's Quick Face Masks Only Need to Be Applied for 60 Seconds By Laura McQuarrie | Published 2020-03-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/quick-face-mask References: [popsugar.au](https://www.popsugar.com.au/beauty/new-skincare-products-sephora-spring-2020-47307717?stream_view=1#photo-47307701) & [sephora](https://www.sephora.com/product/sephora-collection-1-minute-face-masks-lotus-P455212) The average face mask is designed to be left on for anywhere from 10 to 30 minutes but [Sephora](https://www.trendhunter.com/trends/sephora-collection-booster-masks) is introducing a pair of [quick face masks](https://www.trendhunter.com/trends/instantlift-express-revitalizing-mask) that only need to be applied for about a minute to experience their benefits. Sephora's 1 Minute Face Masks are fast-acting and available in varieties like hydrating and brightening Lotus or comforting and nourishing Avocado. These travel-friendly face masks come in multi-packs and are best applied to clean, dry skin. Although the experience of using the face masks are the same as ever, the waiting time is significantly reduced. A wide range of beauty brands are offering similar treatments that are branded to highlight the fact that they can be used in [60 seconds](https://www.trendhunter.com/trends/one-minute-ready-lip). Image Credit: Sephora ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 65% | Activity: 63% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Quick Face Masks:** The trend of quick face masks that only need to be applied for about a minute to experience their benefits. - **Fast-acting Skincare:** The trend of fast-acting skincare products that provide quick results within a short amount of time. - **Time-efficient Beauty Products:** The trend of time-efficient beauty products that cater to busy individuals looking for effective solutions in minimal time. ### Who This Affects Most - **Beauty Industry:** The beauty industry can explore disruptive innovation opportunities by creating more quick face masks and time-efficient beauty products. - **Skincare Industry:** The skincare industry can capitalize on the trend of fast-acting skincare products by developing innovative formulations that deliver visible results in minimal time. - **Personal Care Industry:** The personal care industry can tap into the demand for time-efficient beauty products by introducing innovative and convenient solutions for consumers on-the-go. ## Related on Trend Hunter - [Micro Skincare Masks](https://www.trendhunter.com/trends/micro-masks.md) - [Two-Minute Face Masks](https://www.trendhunter.com/trends/instant-resurfacing-mask.md) - [Capsule-Like Skincare Masks](https://www.trendhunter.com/trends/sephora-collection-booster-masks.md) - [Revitalizing Skincare Masks](https://www.trendhunter.com/trends/sephora-collection-masks.md) - [Rapid Facial Cleansers](https://www.trendhunter.com/trends/face-cleanse.md) - [24-Hour Moisture Masks](https://www.trendhunter.com/trends/hydrogel-hydrating-mask.md) - [Four-Minute Hair Masks](https://www.trendhunter.com/trends/glaziplex-bond-repair-mask.md) - [Hydrating Gel-Based Masks](https://www.trendhunter.com/trends/instantlift-express-revitalizing-mask.md) - [60-Seconds Conditioning Lip Serums](https://www.trendhunter.com/trends/one-minute-ready-lip.md)