# All-Purpose Underwear SOMI's Quick-Dry Underwear Suits Swimming, Lounging & Activities By Laura McQuarrie | Published 2020-06-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/quick-dry-underwear References: [kickstarter](https://www.kickstarter.com/projects/1579348814/somi-undies-that-lounge-sweat-and-swim?ref=section-food-craft-view-more-discovery-p1) SOMI is now introducing its eco-friendly, antibacterial and quick-dry underwear on [Kickstarter](https://www.trendhunter.com/trends/coolia-activewear), offering the average person more versatility with an everyday essential. With its products, SOMI asks: "Undies that lounge, gym and swim... why do we need to buy three bra tops for a single day of activities?" and "Why is it ok to post a picture of yourself in your bikini but not your underwear?" The brand's breathable, [comfortable styles](https://www.trendhunter.com/trends/noosh) are designed to support bodies in motion, whether they're swimming, hiking, sweating at the gym or lounging at home. The three-in-one underwear is made from a sustainable version of Silk Jersey fabric that boasts supportive, [moisture-wicking properties](https://www.trendhunter.com/trends/airism-bra-camisole). As well as offering great versatility, the versatile underwear designs promise to free up valuable clothing storage space. Image Credit: SOMI ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 93% | Activity: 88% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Underwear](https://www.trendhunter.com/underwear) ## Key Themes ### Key Themes Behind This Trend - **Eco-friendly Underwear:** There is a disruptive innovation opportunity to create more eco-friendly underwear options that are versatile and suitable for various activities. - **Multi-functional Underwear:** There is a disruptive innovation opportunity to design underwear that can be used for swimming, lounging, and other physical activities, eliminating the need for separate garments. - **Sustainable Fabric Innovation:** The development of sustainable fabric options, such as Silk Jersey fabric, presents a disruptive innovation opportunity for the underwear industry to create versatile and environmentally friendly products. ### Where This Applies - **Fashion & Apparel:** The fashion and apparel industry can explore disruptive innovation opportunities by incorporating eco-friendly, multi-functional underwear designs. - **Sportswear:** The sportswear industry can tap into disruptive innovation opportunities by creating multi-functional underwear that can be used for various physical activities. - **Sustainable Textiles:** The sustainable textiles industry can capitalize on disruptive innovation opportunities by developing and promoting sustainable fabric options for versatile underwear. ## Related on Trend Hunter - [Sustainable Back-Up Underwear](https://www.trendhunter.com/trends/backup-underwear.md) - [Comfortable Women's Liners](https://www.trendhunter.com/trends/legging-liners.md) - [Breakthrough Menstruation Undergarments](https://www.trendhunter.com/trends/step-one-period-underwear.md) - [Inclusive Period Underwear](https://www.trendhunter.com/trends/tomboyx.md) - [High-Performance Underwear Collections](https://www.trendhunter.com/trends/the-medalist-collection.md) - [Seamless Chafe-Prevention Undergarments](https://www.trendhunter.com/trends/noosh.md) - [Sleek Moisture-Wicking Camisoles](https://www.trendhunter.com/trends/airism-bra-camisole.md) - [Body-Safe Menstrual Panties](https://www.trendhunter.com/trends/intimina.md) - [Leakproof Swimwear Collections](https://www.trendhunter.com/trends/swimwear-collections.md)