# Dragon-Like Chocolate Packaging Dankey Daithankar Designs the QUETZAL Playful Packaging By Amy Duong | Published 2019-05-02 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/quetzal References: [packagingoftheworld](https://www.packagingoftheworld.com/2018/10/quetzal.html) QUETZAL is a dark chocolate product packaged in a design that is inspired by Aztec culture and artwork, rooting back to where chocolate came from. The Aztecs believed that the cacao bean was a heavenly gift to humans from 'Quetzalcoatl,' a feathery serpent god. The packaging of QUETZAL imitates that concept through an [interactive experience](https://www.trendhunter.com/trends/painting-kit-easter-edition) where the chocolates are [individually packaged](https://www.trendhunter.com/trends/palm-bites) and come out of the dragon's mouth. There is a playful element to this design, layering the gold-packaged chocolates on the unwinding tongue of the dragon-shaped box. On the end of the tongue's pull tab, it reads "please pull gently otherwise, I will bite!" The [single served dark chocolates](https://www.trendhunter.com/trends/chocolate-coffee-tasting) are unveiled when the front of the dragon's mouth is opened. ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 12% | Activity: 3% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What Makes This Trend Stand Out - **Aztec-inspired Packaging:** Opportunity for brands to create packaging designs that pay homage to ancient cultures and incorporate interactive experiences. - **Playful Packaging Experiences:** Emerging trend of incorporating interactive elements and surprises into product packaging to enhance consumer engagement. - **Storytelling Packaging:** Growing demand for packaging designs that tell a story and create a unique narrative around the brand and its products. ### Sectors Adopting This - **Food & Beverage:** Innovative packaging designs in the food and beverage industry can captivate consumers and create memorable experiences. - **Confectionery:** Confectionery brands can leverage playful and interactive packaging designs to differentiate their products in a competitive market. - **Gifts & Souvenirs:** The gifting industry can benefit from packaging designs that combine storytelling and interactivity to create unique and memorable gift experiences. ## Related on Trend Hunter - [Playful Tea Packaging](https://www.trendhunter.com/trends/onetotea.md) - [Wine-Infused Chocolate Packaging](https://www.trendhunter.com/trends/vine-to-bar-chocolate.md) - [Colombian Chocolate Packaging](https://www.trendhunter.com/trends/cox-and-co.md) - [Adult-Targeted Milk Chocolates](https://www.trendhunter.com/trends/gnaw-chocolate-bar.md) - [Bird-Shaped Food Packagings](https://www.trendhunter.com/trends/bigbilled-bird-food-concept.md) - [Pleasure Toy-Inspired Chocolates](https://www.trendhunter.com/trends/tenga-chocolates.md) - [DIY Chocolate Wrappers](https://www.trendhunter.com/trends/diy-chocolate-wrapper.md) - [Personality-Inspired Drink Packaging](https://www.trendhunter.com/trends/smart-packaging-experience.md) - [Merit-Based Shareable Chocolates](https://www.trendhunter.com/trends/made-to-share-packaging.md)