# Low-Sugar Peanut Butter Cups Quest Peanut Butter Cups Have Less Than a Gram of Sugar Per Serving By Laura McQuarrie | Published 2020-10-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/quest-peanut-butter-cups References: [prnewswire](https://www.prnewswire.com/news-releases/satisfy-your-sweet-tooth-with-less-than-1g-of-sugar-meet-new-quest-peanut-butter-cups-301155350.html) & [questnutrition](http://www.questnutrition.com/) [Quest Nutrition](https://www.trendhunter.com/trends/quest-bake-shop) is introducing Quest Peanut Butter Cups so that people can enjoy the perfect pairing of [peanut butter and chocolate](https://www.trendhunter.com/trends/peanut-butter-caramel-crunch) without having to feel guilty about enjoying a sweet treat. Each serving of two peanut butter cups has [less than a gram of sugar](https://www.trendhunter.com/trends/no-sugar-added-salted-caramels), plus the sweet snack shares the benefits of 11 grams of protein and just a single gram of net carbs. While there are many people who are interested in reducing or avoiding sugar completely, Quest is on a mission to support people, no matter what their health goals are. As Linda Zink, Chief Marketing Officer for Quest Nutrition, says: "Our goal is to disrupt all the food categories people crave with better-for-you options that offer low sugar, low net carbs and high quality, complete protein." Image Credit: Quest Nutrition ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 46% | Activity: 51% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Low-sugar Snacks:** Opportunity for creating and marketing low-sugar versions of popular snacks and treats to cater to health-conscious consumers. - **Protein-enhanced Foods:** Potential for developing products that combine protein with indulgent flavors to provide guilt-free snacking options. - **Alternative Sweeteners:** Growing demand for innovative sweeteners that are low in calories and have minimal impact on blood sugar levels. ### Industries Being Reshaped - **Food Manufacturing:** Disruptive innovation opportunity in the food manufacturing industry by creating healthier versions of popular snacks and confectioneries. - **Health and Wellness:** Opportunity for health and wellness companies to develop and market products that align with consumers' desires for low-sugar and high-protein options. - **Natural Sweeteners:** Emerging industry focusing on the production and distribution of natural sweeteners as an alternative to traditional sugar. ## Related on Trend Hunter - [Low-Calorie Peanut Butter Cups](https://www.trendhunter.com/trends/lowcalorie-peanut-butter-cups.md) - [Peanut Butter-Packed Chocolate Cups](https://www.trendhunter.com/trends/topless-peanut-butter-cups.md) - [Keto-Friendly Peanut Butter Snacks](https://www.trendhunter.com/trends/peanut-butter-keto.md) - [Low-Sugar Chocolate Bites](https://www.trendhunter.com/trends/whims.md) - [Better-For-You Peanut Butter Cups](https://www.trendhunter.com/trends/peanut-butter-better-cups.md) - [High-Protein Prepackaged Baked Goods](https://www.trendhunter.com/trends/quest-bake-shop.md) - [Better-For-You Peanut Butter Cups](https://www.trendhunter.com/trends/peanut-butter-crispies.md) - [Low-Sugar Seasonal Chocolates](https://www.trendhunter.com/trends/seasonal-chocolates.md) - [Low-Sugar Protein Donuts](https://www.trendhunter.com/trends/quest-bake-shop-donuts.md)