# Dessert-Inspired Protein Bars The New Quest Hero Protein Bars Contain Just 200 Calories Each By Michael Hemsworth | Published 2017-07-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/quest-hero References: [trndmonitor](https://trndmonitor.com/industry-news-quest-nutrition-teams-up-with-3-time-olympic-gold-medalist-gabby-douglas/) & [questnutrition](http://www.questnutrition.com/) The new Quest Hero protein bars sound too tasty to be healthy but are formulated to be an effective option to curb hunger and offer a snack after workouts. The new bars come in three flavor options including Blueberry Cobbler, Chocolate Caramel Pecan and Vanilla Caramel, which makes them [sound more like desserts](https://www.trendhunter.com/trends/barebells-key-lime-pie) than [healthy protein meal supplement bars](https://www.trendhunter.com/trends/lowsugar-highprotein-bars). The Quest Hero protein bars have been announced alongside a marketing campaign featuring professional athlete Gabby Douglas to highlight the delicious yet healthy nature of the snacks. Each one contains Allulose over traditional sugar, which is almost calorie-free, has about 70% of the sweeteners of traditional sugar and helps to keep the carb level of each bar low. ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 2% | Activity: 15% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Dessert-inspired Protein Bars:** Opportunity for creating protein bars that mimic the flavors and indulgent experience of desserts while still being healthy and effective in curbing hunger. - **Alternative Sweeteners:** Potential to develop protein bars using alternative sweeteners like Allulose that are low in calories and provide a sweet taste without compromising on health. - **Celebrity Endorsements:** Incorporating celebrity endorsements, like with Gabby Douglas, to promote the healthiness and tastiness of protein bars and reach a wider audience. ### Who This Affects Most - **Health and Wellness:** Opportunity for the health and wellness industry to create and market protein bars as a satisfying and nutritious alternative to traditional desserts and snacks. - **Food and Beverage:** Disruptive innovation opportunity in the food and beverage industry to develop and market protein bars with dessert-like flavors that appeal to health-conscious consumers. - **Sports and Fitness:** Potential for the sports and fitness industry to leverage protein bars as a post-workout snack that not only aids in muscle recovery but also satisfies cravings for sweet indulgence. ## Related on Trend Hunter - [Dessert-Inspired Protein Bars](https://www.trendhunter.com/trends/think-high-protein-protein-bars.md) - [Nutrient-Packed Protein Bars](https://www.trendhunter.com/trends/1440-foods.md) - [Nourishing Protein-Rich Granola Bars](https://www.trendhunter.com/trends/protein-granola-bars.md) - [Candy-Inspired Protein Bars](https://www.trendhunter.com/trends/one-bars.md) - [Branded Chocolate Protein Bars](https://www.trendhunter.com/trends/one-hersheys-double-chocolate.md) - [Nutrient-Packed Protein Bars](https://www.trendhunter.com/trends/pure-protein-ammmaze-bars.md) - [Decadent Protein Bars](https://www.trendhunter.com/trends/ms-high-protein-bars.md) - [High-Protein Prepackaged Baked Goods](https://www.trendhunter.com/trends/quest-bake-shop.md) - [Sweet Treat Protein Bars](https://www.trendhunter.com/trends/pure-protein-bars.md)