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# Branded-Couch Giveaway Contests
Velveeta Gave Away a Queso-Themed Couch to Miami Dolphins Fans

By Daniel Johnson | Published 2020-12-28 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/quesothemed-couch
References: [marketingdive](https://www.marketingdive.com/news/velveeta-gives-miami-dolphins-fans-prime-stadium-seating-with-queso-themed/592207/) & [businesswire](https://www.businesswire.com/news/home/20201214005539/en)

[Velveeta](https://www.trendhunter.com/trends/velveeta-unveils-vel2go) is running a Twitter contest in Florida that ended on December 16, where two [Miami Dolphins](https://www.trendhunter.com/trends/f1-cryptocom) fans were selected to win a queso-themed couch as a prize.

The queso-themed couch was scheduled to be installed on December 20, and has a number of custom features. Some of the features include a dip warmer, that can keep Velveeta products at the ideal temperature, a compartment for snack storage, lava lamps, LED lights, and pillows with pictures of nachos.

Velveeta is a [Kraft Heinz](https://www.trendhunter.com/trends/heinz-kegchup) brand and the contest was created to provide Miami Dolphins fans with an improved game-day experience, as in-person attendance options are limited due to COVID-19.

The campaign is part of increased marketing efforts, as Kraft Heinz experiences an increase in sales during the pandemic.

Image Credit: The Kraft Heinz Company

## Trend Insights (Trend Hunter)

- Score: 0.6/10
- Popularity: 3% | Activity: 6% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding)

## Key Themes

### What's Driving This Trend

- **Branded-giveaway Contests:** Brands are running contests to engage and reward consumers with unique and themed prizes like the queso-themed couch.
- **Custom-features Couches:** Couches with custom features like dip warmers, snack storage compartments, LED lights, and themed pillows are gaining popularity as innovative home furniture options.
- **Enhanced Game-day Experiences:** Brands are creating experiences that enhance the game-day experience for fans, like Velveeta's queso-themed couch giveaway for Miami Dolphins fans.

### Who This Affects Most

- **Food and Beverage:** Food and beverage brands like Kraft Heinz are leveraging unique giveaways and contests to engage consumers and increase sales.
- **Home Furniture:** Home furniture companies are innovating by creating couches with custom features and unique themed designs to cater to the evolving needs of consumers.
- **Sports and Entertainment:** Sports and entertainment industries are partnering with brands to provide fans with enhanced game-day experiences through unique giveaways and prizes.

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