# Speaker-Shaped Cheese Containers Moe's Limited-Edition Queso Incognito Takes Queso to Go By Laura McQuarrie | Published 2022-09-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/queso-to-go References: [prnewswire](https://www.prnewswire.com/news-releases/moes-southwest-grill-queso-obsessed-fans-can-enter-to-win-a-gadget-to-sneak-their-liquid-gold-into--anywhere-301622471.html) & [moes ](http://www.moes.com )  Moe's [Southwest Grill](https://www.trendhunter.com/trends/moes-southwest-grill-cash-app) is speaking straight to the hearts of cheese lovers with Free Queso Day, a Liquid Gold Queso Card and a limited-edition [Queso Incognito](https://www.trendhunter.com/trends/new-queso-blanco) for taking queso to go. [Moe Rewards](https://www.trendhunter.com/trends/quesabirria-taco) members can enter for their chance to win one of three limited-edition Queso Incognito containers in the shape of a portable speaker. These sneaky cheese storage devices were created to make sure that queso fans can keep their "liquid gold undetectable." The Queso Incognito and accompanying Liquid Gold Queso Card is for the most loyal queso enthusiasts only and like a portable water bottle, this promises to help people take queso to go anywhere. For a limited time only, fans can enter to win by scanning their Moe Rewards app in-store; by signing into their Moe Rewards account for online orders; or by commenting on the giveaway social post on Moe's social media channels. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 40% | Activity: 58% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Speaker-shaped Cheese Containers:** The creation of speaker-shaped cheese containers for on-the-go use opens up an opportunity for the novelty packaging industry to produce creative and functional containers for food items. - **Liquid Gold Queso Card:** The introduction of loyalty cards specifically catering to queso enthusiasts allows for other food service industries to create their own unique loyalty programs catering to specific customer preferences. - **Queso Incognito:** The Queso Incognito's design as a portable speaker-like device that conceals food items presents potential for the development of more inconspicuous, fashion-forward food containers by the food packaging industry. ### Industries Being Reshaped - **Fast Food Industry:** Fast food businesses can incorporate limited edition promotions and unique giveaways to encourage customer loyalty and stand out from competitors. - **Packaging Industry:** The packaging industry can utilize creative designs for food packaging that fulfill both functional and novelty qualities to appeal to consumers. - **Loyalty Programs Industry:** The loyalty programs industry can customize their reward systems to cater to specific customer preferences and interests for greater customer satisfaction and retention. ## Related on Trend Hunter - [Tortilla Chip-Shaped Pool Floats](https://www.trendhunter.com/trends/tortilla-chipshaped-pool-float.md) - [Snack-Forward Graduation Caps](https://www.trendhunter.com/trends/chips-and-queso.md) - [Single-Serve Cheese Condiments](https://www.trendhunter.com/trends/velveeta-unveils-vel2go.md) - [Savory Southwestern Entrée Toppings](https://www.trendhunter.com/trends/southwestern-entre.md) - [Free Mexican Fast-Foods](https://www.trendhunter.com/trends/chipotle-queso-blanco.md) - [Tortilla Chip Claw Clips](https://www.trendhunter.com/trends/tortilla-chip-claw-clip.md) - [Branded $25K Giveaways](https://www.trendhunter.com/trends/moes-southwest-grill-cash-app.md) - [Beef-Packed Grilled Cheese Tacos](https://www.trendhunter.com/trends/quesabirria-taco.md) - [Queso-Paired Cocktail Kits](https://www.trendhunter.com/trends/cinco-de-mayo-cocktail-kit.md)