# Masked Wrestling Families The New Quesada Ad Campaign Appeals to "Real Mexicans" By Marissa Liu | Published 2010-05-12 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/quesada-ad-campaign References: [adsoftheworld](http://adsoftheworld.com/taxonomy/brand/quesada) & [quesada](http://www.quesada.ca/) The new Quesada ad campaign aims to end the idea that [authentic Mexican food](https://www.trendhunter.com/trends/laredo-taco-co-quesabirria) is limited to Tex-Mex and [chips and salsa](https://www.trendhunter.com/trends/tabasco-salsa-picante). With the tagline "Real Mexicans know where to get real Mexican," the new campaign features various Mexican iconography, including a family of masked wrestlers and a skeleton sitting at a table (representing the Day of The Dead). I have never eaten at a Quesada so I really have no idea how authentic their cuisine is. Toronto's [BBDO](https://www.trendhunter.com/trends/accessible-customer-service) advertising agency came up with the new Quesada ad campaign--it remains to be seen how many "real Mexicans" it actually attracts. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 61% | Activity: 63% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Authentic Mexican Cuisine:** Opportunities for food companies to market authentic Mexican cuisine and cater to consumers looking for an alternative to Tex-Mex. - **Cultural Iconography in Advertising:** Innovative opportunities to use cultural iconography, such as the Day of the Dead and lucha libre, in advertising campaigns to appeal to a broader audience and promote diversity. - **Alternative Marketing Strategies:** The use of unconventional marketing strategies, such as featuring masked wrestlers and other cultural icons, to create a unique and memorable brand identity. ### Industries Being Reshaped - **Food Industry:** Marketing opportunities for food companies to break away from the usual Tex-Mex options and offer authentic Mexican cuisine. - **Advertising Industry:** Innovative advertising campaigns that appeal to consumers looking for diversity and cultural authenticity can be a game-changer for brands. - **Retail Industry:** The use of cultural iconography in marketing campaigns can expand the demographic reach of brands and increase sales in various retail sectors. ## Related on Trend Hunter - [Summer Mexican QSR Offerings](https://www.trendhunter.com/trends/quesada-burritos-tacos.md) - [Humorous Tequila Campaigns](https://www.trendhunter.com/trends/dont-be-a-gringo.md) - [Authenticity-Encouraging QSR Campaigns](https://www.trendhunter.com/trends/beautiful-mess-1.md) - [Artistic Mexican Beer Campaigns](https://www.trendhunter.com/trends/ni-perdon-ni-permiso.md) - [Luchador-Inspired Tortilla Chips](https://www.trendhunter.com/trends/el-nacho-tortilla-chips.md) - [People-Powered Intelligence Campaigns](https://www.trendhunter.com/trends/abuela-intelligence.md) - [Naturalistic Taco Stand Campaigns](https://www.trendhunter.com/trends/street-photography-campaign.md) - [Mexican-Inspired Pizzas](https://www.trendhunter.com/trends/mexican-pizza-lineup.md) - [Value-Minded Mexican Cuisine Dishes](https://www.trendhunter.com/trends/taco-cabana-menu-items.md)