# Queer-Inspired Cannabis Collections Stone Road Farms Introduces Its QUEER ALL YEAR Collection By Kalin Ned | Published 2024-06-03 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/queer-all-year References: [cliocannabisawards](https://www.cliocannabisawards.com/winners/stone-road-farms-we-re-queer-all-year-69-168.html) & [stoneroad.org](https://stoneroad.org/press/)  [LGBTQ](https://www.trendhunter.com/trends/2022-pride-campaign)+-owned [Stone Road Farms](https://www.trendhunter.com/trends/pride-prerolls) has introduced the [QUEER ALL YEAR](https://www.trendhunter.com/trends/vans-x-queer-surf) collection as a celebration of diversity and inclusivity within the cannabis industry. Founded by Lex Corwin, a self-proclaimed "weed twink," Stone Road has become a prominent California-based cannabis brand known for its commitment to providing a safe space for queerness. The brand's avant-garde campaign imagery, for instance, is shot exclusively by queer artists. The QUEER ALL YEAR collection includes limited edition pre-rolls, such as the five-pack Gold Star Gay and the single pre-roll Homo Haze. Both products are characterized by fruity and flavorful sensibilities. Stone Road's support for the LGBTQ+ community extends beyond Pride Month, with a portion of proceeds from the collection benefiting The Center, a New York-based organization providing support for LGBTQ+ individuals. Image Credit: Stone Road Farms ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 57% | Activity: 59% | Freshness: 25% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Inclusive Cannabis Products:** Brands are releasing cannabis products that celebrate and support the LGBTQ+ community, reflecting a shift towards more inclusive marketing. - **Queer-centric Branding:** Cannabis companies are increasingly using queer-centric imagery and artists to position themselves as advocates for diversity and inclusivity. - **Socially-conscious Consumer Goods:** A growing number of consumer brands are integrating social activism into their business models, creating products that support community organizations directly. ### Who This Affects Most - **Cannabis:** The cannabis industry is evolving to include products specifically designed to celebrate and support marginalized communities. - **LGBTQ+ Advocacy:** Industries focused on LGBTQ+ advocacy are seeing increased collaboration with consumer brands to promote inclusivity and support. - **Social Impact Consumer Goods:** The consumer goods sector is increasingly prioritizing social impact, offering products that support various social justice causes and communities. ## Related on Trend Hunter - [Limited-Edition Pride Pre-Rolls](https://www.trendhunter.com/trends/pride-prerolls.md) - [Pride-Inspired Cannabis Campaigns](https://www.trendhunter.com/trends/high-on-pride-campaign.md) - [Star-Studded Pride Month Campaigns](https://www.trendhunter.com/trends/2022-pride-campaign.md) - [Pride-Celebrating Cannabis Gummies](https://www.trendhunter.com/trends/midweek-friday-pride-gummies.md) - [Pride-Celebrating Cracker Packs](https://www.trendhunter.com/trends/tempo-crackers.md) - [Pride-Celebrating Skincare Campaigns](https://www.trendhunter.com/trends/2025-pride-campaign.md) - [Queer-Owned CBD Brands](https://www.trendhunter.com/trends/xula-herbs.md) - [Playful Pride-Inspired Candles](https://www.trendhunter.com/trends/prideinspired-candle.md) - [Queer Beach-Themed Candles](https://www.trendhunter.com/trends/hanlans-candle.md)