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# Chess-Themed Hotel Rooms
The Harmon Room is Based on the Hit Show, 'The Queen's Gambit'

By Grace Mahas | Published 2021-01-05 | World
Source: Trend Hunter, https://www.trendhunter.com/trends/queens-gambit-hotel-room
References: [popsugar](https://www.popsugar.com/smart-living/photo-gallery/48089793/image/48089831/queens-gambit-chess-themed-hotel-room-lexington-kentucky) & [21cmuseumhotels](https://www.21cmuseumhotels.com/lexington/)

Fans of the hit [Netflix](https://www.trendhunter.com/trends/architects-gambit) series, The Queen's Gambit, can now stay in this new hotel room that's "literally dripping with chess pieces." The retro time capsule, dubbed the Harmon Room, boasts mid-century furniture and accessories with a larger-than-life overhead chessboard art installation, chess-themed wallpaper, and of course, a [chessboard that was locally made](https://www.trendhunter.com/trends/mohmaya).

The Lexington-based hotel room features a guide to area landmarks featured on The Queen’s Gambit as well as a complimentary 'Lex Liquors' tote bag that was featured in the series. The Harmon Room will appeal to fans of the show looking to acquaint themselves with the game of chess in a way that pays homage to the hit series and the community.

Image Credit: 21c Museum Hotels

## Trend Insights (Trend Hunter)

- Score: 6.2/10
- Popularity: 91% | Activity: 86% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Hip Hotels](https://www.trendhunter.com/hiphotels)

## Key Themes

### Why This Trend Is Growing

- **Chess-themed Hotel Rooms:** Hotels can create immersive experiences inspired by popular culture or hobbies to attract guests and stand out from competitors.
- **Mid-century Modern Design:** The mid-century modern design trend can be incorporated into hotels and other hospitality spaces to create unique and visually appealing environments.
- **Pop Culture Tourism:** Pop culture fans can be targeted with themed hotel rooms, tours, and experiences based on their favorite shows, movies, or games to tap into a lucrative market segment.

### Industries Being Reshaped

- **Hospitality:** Hotels can create themed rooms and immersive experiences to attract guests and differentiate themselves from competitors, leading to increased revenue and customer loyalty.
- **Interior Design:** The use of retro mid-century furniture and accessories in hotels can inspire new design trends and provide opportunities for creative collaborations between designers and brands.
- **Tourism:** Pop culture tourism can drive economic growth and create jobs by attracting visitors to destinations that offer themed experiences and cultural events related to movies, TV shows, and games.

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