# Feminist Playing Cards '#Queenrules' Was Created in Honor of International Women's Day By Mishal Omar | Published 2018-03-10 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/queenrules References: [thedieline](http://www.thedieline.com/blog/2018/3/7/queen-rules) & [fcbinferno](http://www.fcbinferno.com/) The creative agency FCB Inferno created a unique deck of playing cards in honor of International Women's Day, called #Queenrules. Changing the traditional dynamic of playing cards, in the #Queenrules version the Queens outrank the kings. The limited edition playing cards feature a series of illustrations that were made by 16 different female artists "found all over the world, sourced through womenwhodraw.com, a website that champions female artists." The illustrators come from a range of diverse backgrounds and groups, including women of color, individuals in the LGBTQ+ community, and other minority groups. The concept behind these playing cards works to empower women and flip a script in a subtle but impactful way, functioning as the perfect International Women's Day gift. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 23% | Activity: 42% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### What's Driving This Trend - **Gender-flipped Products:** Creating products that flip traditional gender roles to empower underrepresented groups and make a social impact. - **Diversity-centered Art:** Using art to showcase the work of underrepresented groups, celebrate diversity and promote social change. - **Feminist Consumerism:** Encouraging feminist ideals and consumerism by creating products that promote gender equality and social justice. ### Who This Affects Most - **Art:** Using diversely-sourced art to create products that promote social change, start conversations and empower underrepresented groups. - **Gaming and Toys:** Incorporating feminist ideals and diversity in gaming and toy products to challenge gender stereotypes and encourage equality. - **Marketing and Advertising:** Promoting feminist and diversity-centered products through inclusive marketing campaigns that amplify the underrepresented voices behind them. ## Related on Trend Hunter - [Female Empowering Phone Cases](https://www.trendhunter.com/trends/her-impact-matters.md) - [Celebrity Vibrant Card Games](https://www.trendhunter.com/trends/billie-eilish-uno-deck.md) - [Women-Targeted Card Games](https://www.trendhunter.com/trends/girl-code-card-game.md) - [Film Awards-Inspired Playing Cards](https://www.trendhunter.com/trends/film-awardsinspired-playing-cards.md) - [Magician-Designed Playing Cards](https://www.trendhunter.com/trends/mystery-playing-cards.md) - [Artist-Backed Women Campaigns](https://www.trendhunter.com/trends/ramona-pintea.md) - [Women's Day-Celebrating Chocolates](https://www.trendhunter.com/trends/mms-pack.md) - [Empowering Women's Campaigns](https://www.trendhunter.com/trends/prettypowerful.md) - [Redesigned Father's Day Cards](https://www.trendhunter.com/trends/fathers-day-redesign.md)