# Celebratory Royal Sedans The Queen Elizabeth II Maybach 57S Celebrates Her 60th Year of Rule By Michael Hines | Published 2013-07-03 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/queen-elizabeth-ii-maybach References: [carbuzz](http://www.carbuzz.com/news/2013/7/2/Kahn-Honors-Queen-with-Custom-Maybach-7715105/) & [kahndesign](http://kahndesign.com/) This [ultra-luxury sedan](https://www.trendhunter.com/trends/2027-mercedesbenz-sclass) is the Queen Elizabeth II [Maybach](https://www.trendhunter.com/trends/mercedesmaybach-eqs-suv) 57S. It was created by [custom car company](https://www.trendhunter.com/trends/bentley) A Kahn Design to celebrate the 60th anniversary of the Queen's ascension to the thrown. Some eagle-eyed gearheads will probably wonder why a Maybach was chosen, seeing as how the brand was killed off last year and all. That's a good question and one that there isn't an immediate answer for. However, a special Maybach was created to celebrate the recent royal wedding, and it sported the same "4 HRH" (for his royal highness) that the Queen Elizabeth II Maybach 57s does. The royal one-off sports 22-inch wheels and a livery befitting a queen. It's set to pop up around the British capital to celebrate the queen's 60th year on the throne. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 27% | Activity: 25% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Ultra-luxury Sedans:** Opportunity for disruptive innovation in creating unique and customized luxury sedans for special occasions. - **Celebrity-inspired Vehicles:** Disruptive innovation potential in designing and manufacturing vehicles to commemorate special events or milestones. - **Limited Edition Car Models:** Opportunity for disruptive innovation by creating limited edition car models to celebrate significant anniversaries or achievements. ### Where This Applies - **Automotive Design:** Disruptive innovation opportunities in designing and customizing luxury vehicles for special occasions. - **Luxury Goods:** Opportunity for disruptive innovation in creating high-end, customized luxury products for celebrities and special events. - **Automotive Manufacturing:** Potential for disruptive innovation in manufacturing limited edition car models with unique features and designs. ## Related on Trend Hunter - [Dragon-Honoring Luxurious Cars](https://www.trendhunter.com/trends/phantom-extended.md) - [Royal Carriage Replicas](https://www.trendhunter.com/trends/horse-drawn-carriage-rides.md) - [Pearl-Themed Droptop Coaches](https://www.trendhunter.com/trends/boat-tail-1.md) - [Royal Celebration Chocolates](https://www.trendhunter.com/trends/cadbury-products.md) - [Luxe Wood-Accented Sedans](https://www.trendhunter.com/trends/rollsroyce-amethyst-droptail.md) - [Style-Refined Luxury Sedans](https://www.trendhunter.com/trends/phantom-series.md) - [Queen-Commemorating Wines](https://www.trendhunter.com/trends/lamqueeni.md) - [Gold-Tinted Luxe Automobiles](https://www.trendhunter.com/trends/grand-edition-gwagen.md) - [Dazzling Rose-Hued SUVs](https://www.trendhunter.com/trends/mercedes-gclass-stronger-than-diamonds-edition.md)