# Suffering Clan Campaigns The Quebec Federation of Family Doctors Ads Ask for Government Funding By Meghan Young | Published 2011-04-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/quebec-federation-of-family-doctors References: [ibelieveinadv](http://www.ibelieveinadv.com/2011/04/the-quebec-federation-of-family-doctors-fall-hospital-mirror/) & [bcp](http://www.bcp.ca) There are certain things that people often take for granted, especially in countries that supply those needs for free, but the [Quebec Federation of Family Doctors](https://www.trendhunter.com/trends/bill-the-maple) ad campaign shows that we shouldn't be turning a blind eye on such [important issues as the health system](https://www.trendhunter.com/trends/function-health) just because we might be feeling well today. Tomorrow could be different. If anything, think about those around you who could use your support. Conceived by Montreal-based ad agency BCP, the Quebec Federation of Family Doctors ad campaign basically advocates just that. The campaign's tag line is "When [someone] suffers and doesn’t have access to a family doctor, [that person's] whole family suffers." The accompanying images darkly depict the suffering of said family members. The campaign was photographed by Jean Malek. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 28% | Activity: 24% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Government Healthcare Funding:** Disruptive innovation opportunity: Develop innovative funding models to ensure everyone has access to a family doctor, improving the overall health system. - **Public Health Awareness:** Disruptive innovation opportunity: Create impactful campaigns that raise awareness and provoke action towards addressing important healthcare issues. - **Supporting Vulnerable Populations:** Disruptive innovation opportunity: Implement solutions that provide better access to healthcare services for underserved communities, ultimately improving health outcomes. ### Where This Applies - **Healthcare:** Disruptive innovation opportunity: Introduce technology-driven solutions to improve efficiency and accessibility in healthcare delivery. - **Advertising:** Disruptive innovation opportunity: Develop creative and emotive advertising strategies to communicate important social issues and drive positive change. - **Photography:** Disruptive innovation opportunity: Utilize photography as a powerful medium to capture and convey the impact of societal issues, fostering empathy and action. ## Related on Trend Hunter - [Anti-Domestic-Violence Campaigns](https://www.trendhunter.com/trends/neighbours-friends-and-family.md) - [Mock Social Good Fashion Ads](https://www.trendhunter.com/trends/not-models-own.md) - [Inspiring Healthcare Campaigns](https://www.trendhunter.com/trends/extraordinary-care.md) - [Sibling Caregiver Campagins](https://www.trendhunter.com/trends/care-instructions.md) - [Mental Health-Supporting Campaigns](https://www.trendhunter.com/trends/the-last-photo.md) - [Unpredictable Festive Ad Campaigns](https://www.trendhunter.com/trends/snowfall.md) - [Heartwarming Social Good Ads](https://www.trendhunter.com/trends/moments-that-count.md) - [Down Syndrome Awareness Campaigns](https://www.trendhunter.com/trends/powerful-national-awareness-campaign.md) - [Emotional Short Films](https://www.trendhunter.com/trends/johnson-johnson.md)