# Pets in Condoms 'Protect Your Valuables' PSA by Quebec Coalition Against AIDS By Ayman | Published 2009-04-19 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/quebec-coalition-against-aids-ads References: [adsoftheworld](http://adsoftheworld.com/media/print/quebec_coalition_against_aids_car) These PSA ads for [Quebec Coalition Against AIDS](https://www.trendhunter.com/trends/bill-the-maple) reach out to people by showing our most prized possessions in [condoms](https://www.trendhunter.com/trends/manforce-condoms). Any person would do his best to protect his or her car, house or pet, so naturally we should protect our own life when having sex. The ads were photographed by Martin Girard for Marketel, Montréal, Canada, with creative director/copywriter Sébastien Pelletier, and art director Geneviève Robert. **Implications** - AIDS awareness campaigns need to be innovative and push the boundaries as safe sex is a topic that should not be taken lightly. By using creative ideas such as the 'Protect Your Valuables' PSA, the concept will manage to connect to the viewer in a hard-hitting manner. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 56% | Activity: 74% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Key Themes Behind This Trend - **AIDS Awareness:** The 'Protect Your Valuables' PSA demonstrates the need for innovative and boundary-pushing campaigns to raise awareness about AIDS and safe sex. - **Creative Advertising:** PSA ads like 'Protect Your Valuables' show the power of creative ideas in connecting with viewers and delivering a hard-hitting message. - **Innovative Marketing:** The use of condoms to represent valuables in the PSA highlights the importance of innovative marketing strategies in engaging audiences. ### Where This Applies - **Public Health:** The AIDS awareness campaign industry can use innovative and creative approaches, like the 'Protect Your Valuables' PSA, to promote safe sex and prevent the spread of AIDS. - **Advertising:** The 'Protect Your Valuables' PSA demonstrates how creative advertising can make a powerful impact and deliver important messages. - **Marketing:** The marketing industry can learn from the 'Protect Your Valuables' PSA by exploring unconventional and engaging ways to reach target audiences. ## Related on Trend Hunter - [Senior Safe Sex Campaigns](https://www.trendhunter.com/trends/fcking-old.md) - [Playful Pet Accident Campaigns](https://www.trendhunter.com/trends/dont-worry-you-can-afford-it.md) - [Pet-Equality Campaigns](https://www.trendhunter.com/trends/pet-ownership.md) - [Safer Sex Campaigns](https://www.trendhunter.com/trends/use-a-condom.md) - [Humorous Pet Furniture Campaigns](https://www.trendhunter.com/trends/utsdd.md) - [Silicone Condom Cases](https://www.trendhunter.com/trends/silicone-condom-cases.md) - [Heart-Warming Pet Owner Campaigns](https://www.trendhunter.com/trends/cesar-love-like-crazy.md) - [Pet Play-Centric Campaigns](https://www.trendhunter.com/trends/playtime-campaign.md) - [Cheeky Pet Insurance Campaigns](https://www.trendhunter.com/trends/onepack-plan.md)