# Family-Focused Mariachi Giveaways Sauza Agave Cocktails Launches Its Que Viva El Mariachi Contest By Grace Mahas | Published 2022-08-16 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/que-viva-el-mariachi References: [sauzaagavecocktailsmariachi.splashthat](http://www.sauzaagavecocktailsmariachi.splashthat.com)  In celebration of Hispanic Heritage Month, [Sauza Agave Cocktails](https://www.trendhunter.com/trends/sauza-agave-cocktails) recently launched a new giveaway dubbed Que Viva El Mariachi. The brand is giving ten lucky winners a free mariachi booking and hopes to encourage fans to spend time with family and friends over flavorful drinks and music. Sauza Agave Cocktail fans in cities like Chicago, Dallas, Los Angeles, Miami, and New York City can apply online between August 17 - August 26 to enter to win a two-hour mariachi booking during Hispanic Heritage Month along with a branded cooler and a $100 gift card. “Sauza took inspiration from its Mexican heritage to craft these bold, indulgent cocktails meant to be enjoyed with family and friends” said Stephanie Kang, Senior Director of RTD Strategic Ventures at [Beam Suntory](https://www.trendhunter.com/trends/beam-x-sunnyd). “The Que Viva el Mariachi contest allows us to showcase Sauza’s Mexican heritage in a new way, a way that inspires everyone to enjoy delicious drinks along with music that is emblematic of the rich Mexican culture.” ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 52% | Activity: 64% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### What's Driving This Trend - **Family-focused Experiential Marketing:** Brands can leverage cultural celebrations to engage with consumers by offering experiential marketing opportunities that focus on family and friends. - **Collaborative Music and Alcohol Pairings:** Beverage companies can collaborate with music groups or artists to offer unique experiences that connect their product to a specific genre or cultural heritage. - **Localized Promotions:** Brands can boost engagement with consumers by offering localized promotions that align with specific events or cultural celebrations in target markets. ### Who This Affects Most - **Alcohol and Beverage:** Brands in the alcohol and beverage space can offer unique and engaging experiences to connect with consumers and drive brand loyalty. - **Music and Entertainment:** Music and entertainment companies can collaborate with brands to offer unique experiences that bring together their audiences and offer new ways to engage with their products and services. - **Experiential Marketing and Promotions:** Agencies and companies that specialize in experiential marketing and promotions can help brands create and execute engaging campaigns that leverage cultural celebrations and local events. ## Related on Trend Hunter - [Mexican Culinary Adventure Giveaways](https://www.trendhunter.com/trends/culinary-adventure-giveaway.md) - [Margarita Flavor-Inspired Competitions](https://www.trendhunter.com/trends/taco-cabanas.md) - [Artist Edition Tequila Boxes](https://www.trendhunter.com/trends/summer-of-mexicana.md) - [Immersive Tequila-Inspired Getaways](https://www.trendhunter.com/trends/ultimate-margarita-season.md) - [Margarita-Inspired Getaway Experiences](https://www.trendhunter.com/trends/spicy-margarita-season.md) - [Tequila-Branded Pandemic Campaigns](https://www.trendhunter.com/trends/thecaz100-campaign.md) - [Canned Heritage Cocktails](https://www.trendhunter.com/trends/sauza-agave-cocktails.md) - [Summer Party Giveaways](https://www.trendhunter.com/trends/summer-party-giveaway.md) - [Hispanic Heritage-Inspired Recipes](https://www.trendhunter.com/trends/hispanic-heritage-month.md)