# Wearing Only a Logo Que Fashion Launches Without Clothes By mediterranean | Published 2008-06-19 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/que-launches-without-clothes References: [adofdamonth](http://www.adofdamonth.com/ads/show/3959) I always find it curious that fashion brands would use naked models to promote their newest lines. Even in such ads, you would at least see the jeans or the [underwear](http://www.trendhunter.com/trends/jbs-mens-underwear-iii)thrown in somewhere. However, you would be hard pressed to find any article of clothing whatsoever in this whole campaign for new Turkish fashion brand **Que**. All you see is a big "Q" printed on the body of the naked model. And to think that this is their [launch campaign](https://www.trendhunter.com/trends/legitimate-you)... Looking at these ads, I have no clue if Que sells jeans, formal clothes, [lingerie](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty) or swimwear. Well established brands can get away with such ads, as everyone knows what they are about. But to use no clothes at all in the launch of a [new clothes brand](https://www.trendhunter.com/trends/primark-never-basic-campaign)? Even though I think the prints are very artistic and beautiful, I am not sure of their effectiveness. The campaign was created by *Works* ad agency in Istanbul with creative director Ahmet Naci FIRAT, and art director Selin ESTROTI. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 71% | Activity: 43% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### Why This Trend Is Growing - **Naked Advertising:** Opportunity for brands to use unconventional marketing strategies by featuring naked models or minimal clothing to generate intrigue and curiosity. - **Minimalist Branding:** Opportunity for brands to create impactful visuals by using minimalistic logos or designs that act as a strong representation of their brand. - **Artistic Campaigns:** Opportunity for brands to leverage artistic and visually appealing advertising campaigns to stand out in the fashion industry. ### Industries Being Reshaped - **Fashion:** Disruptive opportunity for fashion brands to challenge traditional advertising norms and create unique marketing campaigns. - **Advertising:** Opportunity for advertising agencies to develop unconventional and creative campaigns that capture attention and generate buzz. - **Marketing:** Opportunity for marketers to explore innovative ways to promote brands and products, focusing on artistic and minimalist approaches to create a lasting impact. ## Related on Trend Hunter - [Confident Fashion Rebranding Campaigns](https://www.trendhunter.com/trends/people-will-talk.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Body Artwork-Inspired Fashion](https://www.trendhunter.com/trends/body-tattoo.md) - [Creative Ad Responses](https://www.trendhunter.com/trends/kiehls-response.md) - [Statement-Making Oatmeal Outfits](https://www.trendhunter.com/trends/porridge-dress.md) - [Versatile Apparel-Lingerie Brands](https://www.trendhunter.com/trends/boobwear-brand-nuudii.md) - [Mock Social Good Fashion Ads](https://www.trendhunter.com/trends/not-models-own.md) - [Unapologetic Lingerie Campaigns](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty.md) - [Haute Auto Pattern Campaigns](https://www.trendhunter.com/trends/audi-car-couture.md)