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# Creepy Conjured Friendships
A Childhood Activity is Made Frightening in This Shoot by Que Duong

By Katherinev123 | Published 2011-10-13 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/que-duong
References: [designscene.net](http://www.designscene.net/2011/10/imaginary-friend-duong.html) & [queduong_](http://www.queduong.com)

Almost every child goes through a phase in which she plays with an imaginary friend; this is typically considered cute. But in this editorial by photographer Que Duong, an adult imaginary friend is anything but.

More than a little eerie, this shoot is aptly titled 'The Imaginary Friend' and features [twin models](https://www.trendhunter.com/trends/pixelz-digital-twins) Kim and Misty Ormiston. While it is unclear who is the "real" person and who is the imaginary friend, the spread is undeniably creepy, with its black and white captures, ominous backdrop -- a deteriorated estate -- and [scary-looking makeup](https://www.trendhunter.com/trends/deddy-bears) by Alexis Williams. (In one capture, one of the models looks definitely more possessed than she does a good friend!)

Styled by Veronica Cheri, this photo series by Que Duong displays a pair of cute wedge Mary-Janes and a short-sleeved shift dress, among other chic pieces.

## Trend Insights (Trend Hunter)

- Score: 3.0/10
- Popularity: 55% | Activity: 26% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography)

## Key Themes

### What Makes This Trend Stand Out

- **Adult Imaginary Friends:** Opportunities for creating virtual companions or digital assistants that provide companionship and support for individuals.
- **Eerie Photography:** Innovative techniques and editing styles that create unsettling and haunting visual experiences.
- **Scary Makeup:** New products and techniques for achieving creepy and otherworldly makeup looks.

### Sectors Adopting This

- **Fashion:** Opportunities to incorporate eerie and spooky elements into fashion designs and accessories.
- **Photography:** Demand for photographers who can create unique and unsettling visual experiences.
- **Beauty:** Market for special effects makeup and products that help achieve scary and haunting looks for individuals.

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