# Giant Yellow Ponchos The Bold 'Que Bueno Que Rico Que Lindo' in Hercules Magazine By Marissa Liu | Published 2010-04-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/que-bueno-que-rico-que-lindo References: [designscene.net](http://www.designscene.net/2010/04/giampaolo-sgura-for-hercules-8.html) & [herculesmag](http://www.herculesmag.com) Que Bueno Que Rico Que Lindo is a sun-drenched editorial for Hercules magazine's 8th issue. Styled by David Vivirido and shot by Giampaolo Sgura, the [tropical shoot](https://www.trendhunter.com/trends/vero-25) is full of [vibrant colors](https://www.trendhunter.com/trends/country-club) and scantily clad models. Gracie Carvalho, Romulo Arantes and Fred Laatsche frolic in the Brazilian sun. Hercules is a men's fashion magazine, so it makes sense the the editorial concentrates more on the guys, placing them in [bold and colorful hot weather outfits](https://www.trendhunter.com/trends/vilebrequin-x-joel-mesler). ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 27% | Activity: 3% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Key Themes Behind This Trend - **Bold Tropical Fashion:** The vibrant colors and bold outfits in the 'Que Bueno Que Rico Que Lindo' editorial present an opportunity for disruptive innovation in bold tropical fashion trends. - **Scantily Clad Models:** The editorial's use of scantily clad models highlights a trend towards body positivity and inclusivity in the fashion industry, where disruptive innovation can leverage these values to create new products and marketing strategies. - **Men's Fashion for Summer:** The editorial's focus on men's fashion for summer presents an opportunity for disruptive innovation in the creation of new materials, designs and styles for the season. ### Where This Applies - **Fashion:** The use of bold tropical fashion and inclusivity of body types in 'Que Bueno Que Rico Que Lindo' presents opportunities for disruptive innovation in the fashion industry. - **Marketing:** The use of scantily clad models presents an opportunity for disruptive innovation in marketing strategies that address body positivity and inclusivity in the fashion industry. - **Textile Manufacturing:** The focus on men's fashion for summer presents opportunities for disruptive innovation in the creation of new fabrics and materials that are lightweight, moisture-wicking, and UV-resistant. ## Related on Trend Hunter - [Enchanting Mediterranean Swim Collections](https://www.trendhunter.com/trends/casa-del-sol-collection.md) - [Versatile Sleek Swimwear Designs](https://www.trendhunter.com/trends/dandy-del-mar.md) - [Collaborative Luxe Swimwear](https://www.trendhunter.com/trends/adriana-degreas-x-sabine-getty.md) - [Men's Summer Swimwear Capsules](https://www.trendhunter.com/trends/vilebrequin-x-joel-mesler.md) - [Refreshing Streetwear Collabs](https://www.trendhunter.com/trends/lipton-iced-tea-x-cruel-pancake.md) - [Joyous Spirit-Inspired Holiday Apparel](https://www.trendhunter.com/trends/opa-collection.md) - [Stylish Beach-Ready Swimwear](https://www.trendhunter.com/trends/new-swim-collection.md) - [Brazilian Craft-Inspired Handmade Fashion](https://www.trendhunter.com/trends/vero-25.md) - [Archetypal Fashion Debuts](https://www.trendhunter.com/trends/la-famiglia-collection.md)