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# Fierce Rugby Kicks
The Qubic x All Blacks x Adidas Shoes Present Footwear with Authority

By Matt Ho | Published 2011-09-21 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/qubic-x-all-blacks-x-adidas
References: [providermag.it](http://www.providermag.it/2011/09/20/qubic-x-all-black-x-adidas-all-heroes/) & [sneakerfreaker](http://www.sneakerfreaker.com/sneaker-releases/Qubic-X-All-Blacks-X-Adidas-all-Heroes/)

The Qubic x All Blacks x [Adidas](https://www.trendhunter.com/trends/adidas-x-crazyfast-bugatti) sneakers are a new pair of shoes that brings three different companies together for the very first time.

New Zealand fashion/shoe boutique Qubic and the Rugby team, known as the All Blacks, decided to [collaborate with Adidas](https://www.trendhunter.com/trends/kith-and-adidas-1) for a special piece of footwear. It's a low-top style with a smooth, suede upper section highlighted by white stripes. Details on the Qubic x All Blacks x Adidas kicks include the New Zealand silver fern embedded on the back heel, and Qubic's red interior.

The Qubic x All Blacks x Adidas shoes are a limited-edition run. Fifteen will be encased in a steel silver box and will be available first come, first serve on September 23rd at Qubic. The rest of the 85 will be available in-store and online the same day.

## Trend Insights (Trend Hunter)

- Score: 4.1/10
- Popularity: 83% | Activity: 31% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes)

## Key Themes

### Why This Trend Is Growing

- **Collaborative Footwear:** The Qubic x All Blacks x Adidas shoes showcase a collaboration between three different companies, highlighting the trend of collaborative footwear projects.
- **Limited-edition Sneakers:** The Qubic x All Blacks x Adidas shoes being released in a limited-edition run taps into the trend of exclusivity and scarcity in the sneaker industry.
- **Branding Partnerships:** The collaboration between Qubic, All Blacks, and Adidas demonstrates the trend of branding partnerships in which different companies come together to create unique products and expand their reach.

### Industries Being Reshaped

- **Fashion and Shoe Retail:** The release of Qubic x All Blacks x Adidas shoes presents an opportunity for fashion and shoe retailers to explore collaborations that attract customer interest and drive sales.
- **Sports and Athletics:** The partnership between All Blacks and Adidas in creating the Qubic x All Blacks x Adidas shoes highlights the potential for innovation in sports and athletic footwear design.
- **E-commerce:** The availability of the Qubic x All Blacks x Adidas shoes online alongside in-store sales demonstrates the growing importance of e-commerce platforms in the retail industry.

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