# Tile-Based Word Games Apple Recently Rolls Out its New Quartiles Game Discreetly By Amy Duong | Published 2024-04-13 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/quartiles References: [designtaxi](https://designtaxi.com/news/426563/Apple-Silently-Rolls-Out-Tile-Based-Word-Game-To-Take-On-New-York-Times/) & [dreamstime](https://www.dreamstime.com/melitopol-ukraine-september-apple-logo-icon-isolated-shape-cubes-american-multinational-technology-company-group-business-image257817479#res37912016?utm_source=DesignTAXI&utm_medium=DesignTAXI&utm_term=DesignTAXI&utm_content=DesignTAXI&utm_campaign=DesignTAXI)  [Apple](https://www.trendhunter.com/trends/emoji-game) recently introduced Quartiles, which is a word game that is limited to users who have installed the iOS 17.5 beta update. The new game continues to build on the [ongoing popularity of word games](https://www.trendhunter.com/trends/whats-it), joining the [New York Times'](https://www.trendhunter.com/trends/hexcodle) Wordle. Quartiles is designed to add another layer of value to users' subscriptions. For those who have the new update, the game can be found in the Apple News App. From there, users are to go to the Following Tab and then click on Puzzles. When opening the game, players are met with a grid of 20 syllables that they are challenged to form into five words of four syllables -- achieving this will mean finding the quartile. Image Credit: Oksana Sazhnieva | Dreamstime.com ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 36% | Activity: 48% | Freshness: 23% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Games](https://www.trendhunter.com/games) ## Key Themes ### What's Driving This Trend - **Enhanced Word Games:** Innovative word games like Quartiles are expanding on traditional gameplay by incorporating complex challenges and exclusive access features. - **Subscription-based Gaming:** The introduction of Quartiles highlights a shift towards integrating premium game content as part of subscription services to enhance user value. - **Exclusive Beta Updates:** Companies are discreetly launching new games like Quartiles exclusively for users with specific beta updates, creating a sense of exclusivity and anticipation among players. ### Who This Affects Most - **Mobile Gaming:** The mobile gaming industry is poised to capitalize on the trend of offering sophisticated word games like Quartiles to engage and retain users through challenging gameplay. - **Media and Entertainment:** Media and entertainment companies can explore opportunities in incorporating interactive word puzzles such as Quartiles to drive user engagement and content consumption within their platforms. - **Tech and Software Development:** In the realm of tech and software development, the emergence of exclusive beta updates for games like Quartiles presents opportunities to enhance user experience and create buzz around new releases. ## Related on Trend Hunter - [Exclusive Spelling Games](https://www.trendhunter.com/trends/apple-news-launched-quartiles.md) - [Multiplayer Word Games](https://www.trendhunter.com/trends/crossplay.md) - [Anagram Puzzle Games](https://www.trendhunter.com/trends/eightile-anagram-game.md) - [Word Guessing Game Acquisitions](https://www.trendhunter.com/trends/quordle.md) - [Web-Based Word Game Celebrations](https://www.trendhunter.com/trends/new-york-times-games.md) - [Interactive Emoji Puzzle Games](https://www.trendhunter.com/trends/emoji-game.md) - [Collaborative Daily Word Games](https://www.trendhunter.com/trends/tumblewords.md) - [Word Puzzle Games](https://www.trendhunter.com/trends/wordsegments.md) - [Word Puzzle Games](https://www.trendhunter.com/trends/whats-it.md)