# Pint-Shaped Margarita Glasses Casamigos' Quarterita Reimagines Game-Day Drinks for Sports Fans By Laura McQuarrie | Published 2026-06-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/quarterita References: [barmagazine](https://barmagazine.co.uk/casamigos-tequila-launches-the-quarterita-the-mini-pint-shaped-margarita-this-summers-hottest-serve-designed-for-modern-matchdays/) & [getitinkd](https://www.getitinkd.com/products/casamigo-quarterita)  Casamigos is the Official Tequila Supporter of the FIFA World Cup 2026 and for the international tournament, Casamigos created the Quarterita, a new quarter-pint margarita glass made for matchday festivities. With tequila becoming a more integral part of social drinking culture in Britain and the margarita becoming the UK's most searched-for cocktail online, the Quarterita helps to support evolving football culture and a spontaneous, inclusive way of watching the game that offers an alternative to beer as the default on game day. The pint-shaped margarita glass, created in collaboration with tastemaker Laura Jackson, is sold on her homeware and curation platform, Glassette for stylish at-home entertaining. Additionally, the Quarterita is coming to select pubs, bars and terraces across the UK, including The Audley, The Blue Posts and Ellie's Bar. ## Trend Insights (Trend Hunter) - Score: 7.1/10 - Popularity: 68% | Activity: 67% | Freshness: 79% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Match-day Cocktailware:** Pint-inspired margarita vessels signal a shift toward sport-specific drink formats that blend familiar pub rituals with premium cocktail culture. - **Tequila-led Fandom:** As tequila gains social relevance beyond nightlife, football gatherings become a platform for spirits brands to redefine beer-dominated viewing occasions. - **Home-bar Hospitality:** Curated glassware tied to major events reflects growing demand for stylish at-home entertaining products that extend venue experiences into domestic settings. ### Who This Affects Most - **Alcoholic Beverages:** Premium spirits companies are finding new room for growth by attaching cocktail formats to mainstream sports moments traditionally owned by beer. - **Hospitality:** Pubs, bars and terraces gain fresh differentiation through branded serveware and event-based cocktail menus that reshape expectations for game-day drinking. - **Homeware:** Design-led drink accessories connected to pop culture and sport create crossover potential between entertaining, gifting and lifestyle retail. ## Related on Trend Hunter - [Co-Branded 6-Packs](https://www.trendhunter.com/trends/heinz-and-heineken.md) - [Tequila Supporter Campaigns](https://www.trendhunter.com/trends/official-tequila.md) - [Immersive Soccer Tournament Pop-Ups](https://www.trendhunter.com/trends/immersive-popup-experience.md) - [Global Canadian-Athlete-Starring Campaigns](https://www.trendhunter.com/trends/jonathan-david.md) - [Crypto Soccer Promotions](https://www.trendhunter.com/trends/official-crypto-exchange-supporter.md) - [Soccer Tournament-Timed Snack Promotions](https://www.trendhunter.com/trends/world-cup-promotions.md) - [Soccer Season Donut Ranges](https://www.trendhunter.com/trends/krispy-kreme-match-day-dozen.md) - [Nation-Inspired Smoothie Flavors](https://www.trendhunter.com/trends/host-nation.md) - [Lighting-Focused Viewing Party Campaigns](https://www.trendhunter.com/trends/unstoppable-fun.md)