# High-Strength Grain Spirits Quarter Proof Unveils a New Rebranded Identity and Increased ABV By Kanesa D | Published 2024-06-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/quarter-proof References: [retailtimes](https://retailtimes.co.uk/quarter-proof-unveils-refreshed-brand-identity-and-product-lineup/) & [quarterproof](https://quarterproof.com/)  [Quarter Proof](https://www.trendhunter.com/trends/London-Dry-Spirit) proudly announces the launch of its rebranded identity and revitalized product lineup, including the introduction of Quarter Proof [Three Grain Spirit](https://www.trendhunter.com/trends/three-grain-spirit) (Vodka). Quarter Proof's portfolio currently features two award-winning products: the [London Dry](https://www.trendhunter.com/trends/beefeater-24) ‘G/N’ and Blanco ‘T/QUILA.’ In a strategic move to enhance product categorization within the industry, the company has decided to increase the alcohol by volume (ABV) of its spirits from 12% to 15%. Quarter Proof has also embarked on a comprehensive rebranding initiative, encompassing all aspects of brand identity, packaging, and digital presence. The new packaging features labels with a minimalist, modern design and bold colors, reflecting each spirit's unique flavor profiles. In addition to upgrading its existing products, Quarter Proof will launch its new Vodka, the ‘Three Grain Spirit,’ on June 17th, further expanding its diverse range. Image Credit: Quarter Proof ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 48% | Activity: 53% | Freshness: 24% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Premiumization of Spirits:** The increase in ABV suggests a trend towards more robust, high-quality spirits catering to discerning consumers. - **Minimalist Packaging Design:** The shift to minimalist and modern label designs signifies a move towards sleek and sophisticated branding aesthetics. - **Comprehensive Rebranding:** The extensive rebranding initiative highlights a trend of companies investing in cohesive brand identity and digital presence. ### Where This Applies - **Alcoholic Beverages:** The alcoholic beverages industry is seeing innovations through stronger ABV products and refined flavor profiles. - **Packaging Design:** Updates in packaging with minimalist and bold color schemes point to disruptive changes in the packaging design industry. - **Digital Marketing:** The rebranding efforts underscore the growing importance of digital presence and cohesive brand representation in digital marketing. ## Related on Trend Hunter - [Quarter-Strength Spirits](https://www.trendhunter.com/trends/three-grain-spirit.md) - [Mid-Strength Spirit Launches](https://www.trendhunter.com/trends/London-Dry-Spirit.md) - [High-Quality Vodkas](https://www.trendhunter.com/trends/highquality-vodka.md) - [Reformulated Bourbon Bottles](https://www.trendhunter.com/trends/next-act.md) - [Low-ABV Light Tequilas](https://www.trendhunter.com/trends/light-tequila.md) - [High-Proof Blanco Tequilas](https://www.trendhunter.com/trends/lalo-tequila-limited-edition-high-proof.md) - [Higher-ABV Pocket-Sized RTDs](https://www.trendhunter.com/trends/global-brands-quadz.md) - [Responsible Zero-Proof Spirits](https://www.trendhunter.com/trends/cut-above.md) - [Four Grain-Enriched Bourbons](https://www.trendhunter.com/trends/four-grain-bourbon.md)