# Sandwich-Based Diamond Rings A&W Made an Exclusive Ring Using Quarter Pound Cod Sandwiches By Laura McQuarrie | Published 2024-02-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/quarter-pound-cod-sandwich References: [restaurantmagazine](https://www.restaurantmagazine.com/make-your-relationship-o-fish-ial-with-a-real-diamond-ring-made-from-aws-new-quarter-pound-cod-sandwich/)  This Valentine's Day, [A&W](https://www.trendhunter.com/trends/ofishial) is inviting people to make their relationship “o-fish-ial” with a real [diamond ring](https://www.trendhunter.com/trends/zales-x-sweethearts) made from its new Quarter Pound Cod Sandwich. This one-of-a-kind jewelry design was made possible with LifeGem by extracting carbon from "the cremated remains of a half-dozen A&W Quarter Pound Cod Sandwiches." Mimicking the way diamonds form under heat and pressure, the exclusive ring tool shape. While the A&W Quarter Pound Cod Sandwich will only be available at select locations across the nation until mid-April, the orange diamond is a tangible symbol of love that will last forever. Until February 14th, fans can enter for their chance to win the A&W Quarter Pound Cod Sandwich Diamond Ring and other jewelry designs A&W created with [Timeless](https://www.trendhunter.com/trends/indigo-workpant) Treasures of Kentucky. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 59% | Activity: 58% | Freshness: 21% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Jewelry](https://www.trendhunter.com/jewelry) ## Key Themes ### Why This Trend Is Growing - **Sustainable Food Jewelry:** Creating diamond rings from food waste to offer unique and eco-friendly jewelry options. - **Food-based Experiential Marketing:** Using food items to create exclusive jewelry pieces as a way to engage and excite customers. - **Limited Edition Food Promotions:** Creating buzz and driving consumer engagement through limited-time food items and accompanying giveaways. ### Industries Being Reshaped - **Food and Beverage:** Exploring unconventional ways to repurpose food waste and create innovative products in the food industry. - **Jewelry:** Collaborating with food brands to create unique jewelry pieces that cater to a niche market and generate brand awareness. - **Marketing and Advertising:** Developing experiential marketing campaigns that utilize food items to create memorable and exclusive promotional offerings. ## Related on Trend Hunter - [Fast Food-Inspired Premium Jewelry](https://www.trendhunter.com/trends/ofishial.md) - [Onion Ring Proposals](https://www.trendhunter.com/trends/onion-ring-proposal.md) - [Carrot-Shaped Engagement Rings](https://www.trendhunter.com/trends/carrot-gold-engagement-ring.md) - [Matrimonial Onion Ring Giveaways](https://www.trendhunter.com/trends/national-onion-ring-day.md) - [Jewelry-Revealing Rock Candies](https://www.trendhunter.com/trends/mschf-4.md) - [Taco Shell-Based Diamonds](https://www.trendhunter.com/trends/diamonds-made-from-taco-shells.md) - [Cod-Centric QSR Menus](https://www.trendhunter.com/trends/wildcaught-cod.md) - [Confectionery-Inspired Ring Designs](https://www.trendhunter.com/trends/brilliant-earth.md) - [Cocktail Flavor-Inspired Engagement Rings](https://www.trendhunter.com/trends/nontraditional-engagement-ring.md)