# Grass-Fed Dairy Hybrids Wünder Creamery's Quark Introduces a Nutrient-Dense "Superdairy" By Laura McQuarrie | Published 2018-03-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/quark References: [berryondairy.blogspot](https://berryondairy.blogspot.ca/2018/03/expo-west-2018-protein-preview_2.html) & [wundercreamery](https://www.wundercreamery.com/) Wünder Creamery produces a nutrient-rich "superdairy" product called quark that it describes as a "non-tart yogurt meets rich crème fraîche." Although quark is a staple across Europe and much of Asia, it is new to North America and Wünder Creamery hopes to introduce it to consumers in an appealing way. Quark is a dairy product that is high in protein and probiotics, while also being low in sugar, making it a better-for-you alternative to many other options on the market. The grass-fed quark from Wünder Creamery is offered in superfood flavors like [Matcha](https://www.trendhunter.com/trends/strawberry-matcha-yogurt), as well as [Raspberry](https://www.trendhunter.com/trends/core-nutritionals-and-big-league-chew), [Vanilla Bean](https://www.trendhunter.com/trends/alcoholinfused-whipped-creams) Coconut, Blueberry and a Plain variety for purists. These 5.3-ounce cups are set to be available through select retailers as of the spring of this year. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 29% | Activity: 48% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Grass-fed Dairy:** Disruptive innovation opportunity: Explore the growing market demand for grass-fed dairy products and develop new product offerings to cater to health-conscious consumers. - **Probiotic Foods:** Disruptive innovation opportunity: Tap into the increasing popularity of probiotic foods and create innovative products that promote gut health and overall well-being. - **Better-for-you Alternatives:** Disruptive innovation opportunity: Develop healthier alternatives to traditional dairy products that are low in sugar and high in protein to meet the evolving consumer preferences for nutritious options. ### Where This Applies - **Food & Beverage:** Disruptive innovation opportunity: Explore the potential of incorporating nutrient-rich ingredients and flavors into the food and beverage industry to meet the demand for healthier options. - **Dairy:** Disruptive innovation opportunity: Adopt sustainable and grass-fed dairy practices to meet the growing consumer interest in environmentally conscious and ethically sourced dairy products. - **Health & Wellness:** Disruptive innovation opportunity: Develop innovative products and services within the health and wellness industry that promote gut health, provide nutritional benefits, and align with the preferences of health-conscious consumers. ## Related on Trend Hunter - [Smooth Cottage Creams](https://www.trendhunter.com/trends/etelka.md) - [Rich Goat's Milk Yogurts](https://www.trendhunter.com/trends/bergeron-skyr.md) - [Fermented Dairy-Like Food Products](https://www.trendhunter.com/trends/plantbased-fermented-dairy-products.md) - [High-Protein Probiotic Yogurts](https://www.trendhunter.com/trends/sourmilk.md) - [Thick Plant-Powered Yogurts](https://www.trendhunter.com/trends/skyr-protein-coconut.md) - [Whipped Greek Yogurts](https://www.trendhunter.com/trends/whipped-greek-yogurts.md) - [Free-From High-Protein Yogurts](https://www.trendhunter.com/trends/danone-skyr.md) - [Creamy Low-Fat Kefirs](https://www.trendhunter.com/trends/lowfat-kefir.md) - [Protein-Rich Coffeehouse Dairy Products](https://www.trendhunter.com/trends/nestl-lindahls-kvarg-caff-latte.md)