# Crisp Stay-at-Home Vodkas Quarantine Vodka is Perfect for Creating Cocktails in Lockdown By Michael Hemsworth | Published 2020-05-23 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/quarantine-vodka References: [bevnet](https://www.bevnet.com/spirits/2020/quarantine-vodka-launches) & [quarantinespirits](https://www.quarantinespirits.com/) The Quarantine Vodka has been launched as a premium spirit made in the US that aims to deliver mixologists with a crisp libation that's perfect for [creating cocktails](https://www.trendhunter.com/trends/absolut-introduces) from the comfort of home. The vodka has been distilled six times and is reported to deliver clean corn aromas along with a smooth, creamy mouthfeel and a clean, fresh finish. Every purchase of a bottle of the premium spirit via [Flaviar](https://www.trendhunter.com/trends/tailgate-spirits) will see a bottle of antibacterial soap donated to those who need it most. The Quarantine Vodka is priced at $29.99 and comes as one of a growing number of items that correlate consumer experiences in the midst of the COVID-19 pandemic to relatable products that embrace a new normal. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 51% | Activity: 80% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Premium Stay-at-home Spirits:** Opportunity for distilleries to create high-quality spirits that cater to consumers' desire for at-home cocktail experiences during lockdown. - **Covid-19-inspired Product Correlation:** Opportunity for brands to create products that resonate with consumers' experiences and emotions during the pandemic, offering a sense of connection and relatability. - **Socially Conscious Purchasing:** Opportunity for companies to incorporate social responsibility into their products, like Quarantine Vodka's initiative of donating antibacterial soap with each purchase. ### Industries Being Reshaped - **Distillery:** Distilleries can tap into the trend of premium stay-at-home spirits by developing unique and high-quality products that enhance at-home cocktail experiences. - **Consumer Goods:** Consumer goods companies can explore the concept of COVID-19-inspired product correlation by creating relatable products that connect with consumers' pandemic experiences. - **Soap & Personal Care:** Soap and personal care companies can consider socially conscious purchasing by partnering with other brands to donate products with each purchase, promoting a sense of community and social responsibility. ## Related on Trend Hunter - [High-Quality Vodkas](https://www.trendhunter.com/trends/highquality-vodka.md) - [Culinary-Inspired Vodka Sodas](https://www.trendhunter.com/trends/vaqit.md) - [Fruit-Forward Vodka Cocktails](https://www.trendhunter.com/trends/squeezed-vodka-cocktails.md) - [Social Media-Inspired Vodka Drinks](https://www.trendhunter.com/trends/vk-squashka.md) - [Canned Premium Cocktail Refreshments](https://www.trendhunter.com/trends/easy-liquor-cocktails.md) - [Naturally Flavored Alcohol-Free Vodkas](https://www.trendhunter.com/trends/alcoholfree-flavored-vodkas.md) - [Citrusy Branded Spirit Cocktails](https://www.trendhunter.com/trends/skyy-vodka-soda.md) - [Super-Smooth Premium Vodkas](https://www.trendhunter.com/trends/white-claw-premium-vodka.md) - [Ready-to-Pour Vodka Martinis](https://www.trendhunter.com/trends/skyy-martinis.md)