# Adaptable Athlete-Made Sportswear Zlatan Ibrahimovic Created His Own Brand of Quality Sportswear By Riley von Niessen | Published 2016-06-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/quality-sportswear References: [hypebeast](http://hypebeast.com/2016/6/zlatan-ibrahimovic-a-z-sportswear) & [a-z](https://a-z.com/en/) Famed Swedish professional soccer player Zlatan Ibrahimovic created his own brand of quality sportswear with a classy minimalist aesthetic. The brand is named 'A-Z' and was made to provide consumers with the basics that they need for training. As Zlatan Ibrahimovic has explained himself, training doesn't require a surplus of clothing, it just requires a few simple pieces that allow for flexible movement. With this attitude integrated into its design, the A-Z line offers clothing that is sleek and devoid of obnoxious colors and branding, crafting quality sportswear that is primarily concerned with functionality and comfort. Zlatan Ibrahimovic markets the clothing in a way that seems almost self-depreciating, with the company website stating "it's not about the gear, it's about the sweat. Whatever your sport, all that matters is how far you push yourself." With this, the brand works to inspire consumers rather than try sell to them, a concept that pairs well with the iconic soccer player at its forefront by giving the brand a confident aura that consumers are likely to trust. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 86% | Activity: 81% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### Why This Trend Is Growing - **Minimalist Sportswear:** Minimalist sportswear is a trend that prioritizes functionality and comfort and draws customers by offering sleek, simple, and versatile clothing. - **Athlete-created Brands:** Athlete-created brands is a trend that leverages personal brands of sports celebrities to market their own lines of sportswear - **Functional Fitness Clothing:** Functional fitness clothing is a trend that designs clothing that is primarily concerned with enabling flexible movement and comfort without sacrificing style. ### Industries Being Reshaped - **Sportswear:** The sportswear industry can create disruptive innovation opportunities by incorporating minimalist designs and tapping into athlete influence to sell functional and comfortable clothing - **Athletic Branding:** Athletic branding can innovate by positioning itself as inclusive, personalized, and focused on performance-enabled customers - **Fitness:** The fitness industry can create new disruptive innovations by leveraging functional fitness clothing in its approach to motivating gym-goers to push their limits. ## Related on Trend Hunter - [Athlete Celebrity Campaigns](https://www.trendhunter.com/trends/zne-collection.md) - [Refined Sportswear Collections](https://www.trendhunter.com/trends/atype-by-adidas.md) - [Football Star Capsule](https://www.trendhunter.com/trends/tru-kolors-x-ae.md) - [Soccer Jersey-Inspired Fashion](https://www.trendhunter.com/trends/balenciagas-soccer-series.md) - [Tuxedo-Inspired Soccer Jerseys](https://www.trendhunter.com/trends/aik-and-nike.md) - [Sportwear Celebrity Fusion Tease](https://www.trendhunter.com/trends/skylrk-x-adidas.md) - [Athlete-Collaborative Leather Footwear](https://www.trendhunter.com/trends/samba-sneaker-collaboration.md) - [Fitness Instructor-Inspired Sports Capsules](https://www.trendhunter.com/trends/effortlessly-cool.md) - [Sporty Fashion Spring Campaigns](https://www.trendhunter.com/trends/1000-back.md)