# Coast Culture Fashion The Quality Peoples Debut Collection is Casual and Relaxed By Meghan Young | Published 2011-06-28 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/quality-peoples-debut-collection References: [lifelounge.au](http://www.lifelounge.com.au/fashion/news/quality-peoples-debut-collection.aspx) & [qualitypeoples](http://www.qualitypeoples.com/) There is a relaxing presence about the Quality Peoples Debut Collection. You don't even need to don the pieces in order to feel it or channel it. A line of [casual, coast culture-inspired fashion](https://www.trendhunter.com/trends/set-actives-new-drop), it really embraces the lifestyle of surfers and nomads from Hawaii and Mexico. [Founded by artists](https://www.trendhunter.com/trends/randy-perez) Ed Fladung and John Esguerra, who lived in Hawaii and Mexico respectively, the Quality Peoples Debut Collection is appropriately titled, 'And the Waves Will Wash it Away.' Full of [graphic tees and other beach-y wear](https://www.trendhunter.com/trends/sel-de-mer), it is the perfect collection for summertime. The most commendable thing about the Quality Peoples Debut Collection is its association with P.E.A.C.E, a not-for-profit organization in Mexico. With every tee sold, Quality Peoples funds one afternoon of after school programs for a child. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 77% | Activity: 47% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Casual-coast Culture Fashion:** Opportunity to disrupt the fashion industry by creating relaxed and casual clothing inspired by coastal living. - **Graphic Tee Collection:** Disruptive innovation opportunity in creating a line of graphic tees that embody a beach-y lifestyle. - **Sustainable Fashion:** Opportunity to disrupt the fashion industry by incorporating social and environmental responsibility in clothing production and sales. ### Where This Applies - **Fashion:** Opportunity for fashion brands to tap into the casual-coast culture market and create collections inspired by beach-y lifestyles. - **Non-profit Organizations:** Potential for non-profit organizations to collaborate with fashion brands to support social causes through sales of their products. - **After School Programs:** Opportunity for organizations and individuals to support after school programs through partnerships with fashion brands and their collections. ## Related on Trend Hunter - [Vintage Miami Beachwear Capsules](https://www.trendhunter.com/trends/spring-2024-menswear-collection.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Bold Playful Summer Collections](https://www.trendhunter.com/trends/duvin-design-co.md) - [Simplistic Breathable Summer Apparel](https://www.trendhunter.com/trends/the-resort-collection.md) - [Spring-Ready Organic Apparel](https://www.trendhunter.com/trends/pac-collection.md) - [Surf-Inspired Pride Collections](https://www.trendhunter.com/trends/vans-x-queer-surf.md) - [Patterned Swimwear Collections](https://www.trendhunter.com/trends/pendleton-swim-and-beach.md) - [Island-Inspired Summer Wear](https://www.trendhunter.com/trends/sel-de-mer.md) - [Eclectic Preppy Summer Apparel](https://www.trendhunter.com/trends/beams-plus-2.md)