# Vibrant Red-Headed Vixens The Quality Magazine 'Poison Ivy' Editorial Stars Val Smirnova By Meghan Young | Published 2012-11-26 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/quality-magazine-poison-ivy References: [behance.net](http://www.behance.net/gallery/POISON-IVY-QUALITY-MAGAZINE/5878211) & [porodina.net](http://www.porodina.net/) The Quality Magazine 'Poison Ivy' editorial is as vibrant and dark as photographer Elizaveta Porodina's past work. Although not as futuristic as the [Vice German 'Weltraumober'](http://www.trendhunter.com/trends/vice-german-weltraumober) editorial or as romantic as the [74 Magazine 'HOKKUS POKUS'](http://www.trendhunter.com/trends/74-magazine-hokkus-pokus) photoshoot, this series definitely has a dangerous edge that will reel people in. Starring model Val Smirnova as a red-headed vixen, the Quality Magazine 'Poison Ivy' editorial showcases her surreal beauty in a dazzling way through the use of [electric hues of color](https://www.trendhunter.com/trends/witches-delight), light leaks and more. Styled by Josef Stockinger, the Argentinian beauty [glamorous gowns and embellished bodysuits](https://www.trendhunter.com/trends/zhilyova) that accentuate her rich nature. Blending beautifully into the set designed by Beatrice Schüll, the looks are complemented by fiery waves and [full makeup by beauty artist](https://www.trendhunter.com/trends/il-pranzo-campaign) Heiko Palach. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 83% | Activity: 81% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Electrified Beauty:** The use of electric hues of color and light leaks in photoshoots that showcase surreal beauty. - **Dangerous Edge:** Editorials that convey a dangerous and edgy vibe through fashion and set design. - **Romantic Glam:** A romantic and dreamy approach to fashion editorials with glamorous gowns and full makeup. ### Industries Being Reshaped - **Fashion Photography:** Innovative use of color and light in photography for fashion editorials. - **Fashion Styling:** Unique styling concepts for photoshoots that bring in edge and drama. - **Beauty Industry:** Development of makeup and beauty techniques that enhance and complement the fashion and style of photoshoots. ## Related on Trend Hunter - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Tailored Americana Summer Fashion](https://www.trendhunter.com/trends/poison-ivy-collection.md) - [Unapologetic Lingerie Campaigns](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty.md) - [Liberating Lingerie Collections](https://www.trendhunter.com/trends/zhilyova.md) - [Villainous Comic Character Makeup](https://www.trendhunter.com/trends/revolution-beauty-x-dc-supervillains-collection.md) - [Model Fragrance Campaigns](https://www.trendhunter.com/trends/flowerbomb.md) - [Couture Beauty Campaigns](https://www.trendhunter.com/trends/dior-2024-campaign.md)