# Dragon Dodging Cellphone Ads This Commercial Uses Dragons to Promote the Qualcomm Processor By Jonathon Brown | Published 2013-02-17 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/qualcomm-processor References: [adweek](http://www.adweek.com/news-gallery/advertising-branding/adweeks-top-10-commercials-week-feb-1-8-147153) & [qualcomm](http://www.qualcomm.com) The [Qualcomm](https://www.trendhunter.com/trends/realme-gt-neo-3t-dragon-ball-z-edition) processor is dubbed The Dragon in this new commercial, which borrows its theme from medieval times of dragons and knights. Striking similar in aesthetic to the much celebrated Game of Thrones [HBO](https://www.trendhunter.com/trends/ultra-shortthrow-4k-projector) series, this Qualcomm commercial starts off on a dramatic foot. However, it quickly turns humorous as the narrator builds up the dragon, before shrinking it down to size. You quickly realize this is a humorous ad as the knights stare and the tiny dragon with confusion dominated their faces. The dragon time travels from the middle ages to present day and lands on a counter beside a phone that magically opens up. The dragon walks in and the Qualcomm processor is installed. Now wouldn't you love to have a dragon in your phone? ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 24% | Activity: 34% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### What's Driving This Trend - **Medieval-inspired Commercials:** Opportunity for advertisers to create engaging, nostalgic commercials with a medieval twist. - **Humorous Advertising:** Opportunity for brands to utilize humor to grab the audience's attention and create memorable commercials. - **Fantasy-inspired Marketing:** Opportunity for companies to tap into the popularity of fantasy genres, like dragons and knights, to appeal to consumers. ### Who This Affects Most - **Mobile Devices:** Opportunity for mobile device manufacturers to leverage unique and entertaining commercials to stand out in a competitive market. - **Advertising and Marketing:** Opportunity for ad agencies and marketers to explore creative ways of advertising products using humor and nostalgia. - **Entertainment:** Opportunity for entertainment companies to collaborate with advertisers to create engaging, fantasy-inspired commercials that resonate with viewers. ## Related on Trend Hunter - [Special Edition Anime Smartphones](https://www.trendhunter.com/trends/realme-gt-neo-3t-dragon-ball-z-edition.md) - [Mobile Device Durability Ads](https://www.trendhunter.com/trends/apple-trust-issues.md) - [HD Gaming Smartphones](https://www.trendhunter.com/trends/snapdragon-8-gen-1.md) - [Reimagined Smartphone Campaigns](https://www.trendhunter.com/trends/pixel-in-the-clutch.md) - [Fantastical Fast Food Menus](https://www.trendhunter.com/trends/how-to-train-your-dragon-menu.md) - [Gamer-Centric Mobile Phones](https://www.trendhunter.com/trends/rog-phone-9.md) - [AI-Powered Mobile Device Processors](https://www.trendhunter.com/trends/qualcomm-snapdragon-7s-gen-2.md) - [Dragon-Inspired Luxury Skincare](https://www.trendhunter.com/trends/new-year-campaign.md) - [Powered Cooling Gaming Smartphones](https://www.trendhunter.com/trends/redmagic-9-pro.md)