# Protein-Focused Breakfast Products These New Quaker Protein Products are Arriving This Spring By Michael Hemsworth | Published 2026-05-12 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/quaker-protein References: [snackandbakery](https://www.snackandbakery.com/articles/115709-quaker-expands-protein-portfolio-ahead-of-fifa-world-cup) & [quakeroats](https://www.quakeroats.com/)  These new [Quaker](https://www.trendhunter.com/trends/quaker-protein-granola) Protein products are making their way to the market this spring as part of the brand's continued push towards protein-driven food innovations. The products include the Quaker Chewy Protein Granola Bars that have five-grams of protein in every serving, while the Quaker Protein Rice Crisps boast six-grams of protein with nine-grams of whole grains. The [Quaker Protein Granola Bar](https://www.trendhunter.com/trends/highprotein-granola) will introduce the new Chocolate Pretzel flavor with 10-grams of protein and finally the Quaker High Protein Instant Oatmeal will arrive with 22-grams of protein per serving. The product innovations come on the heels of the announcement that the [PepsiCo](https://www.trendhunter.com/trends/quaker-protein-peanut-butter)-owned brand will be the Official Breakfast of the FIFA World Cup 26. Marketing VP James Wade spoke on the new Quaker Protein products saying, "We know 73% of Americans purposely consume foods with protein at least once a day, and we've evolved our products to meet that demand with options that fit real routines and real preferences. Our new protein innovations build on what families already love about Quaker, while delivering the added functional ingredients they're looking for in delicious, accessible ways." Image Credit: Quaker ## Trend Insights (Trend Hunter) - Score: 8.3/10 - Popularity: 83% | Activity: 88% | Freshness: 77% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Protein-driven Breakfast:** Growing consumer demand for higher-protein morning meals creates space for formulations that combine convenience with elevated macronutrient profiles and clean-label positioning. - **High-protein Convenience Snacks:** Smaller-format bars and crisps with single-digit to high two-digit grams of protein per serving are reshaping snack portfolios to prioritize satiety and on-the-go nutrition. - **Event-aligned Brand Positioning:** Strategic tie-ins with major sporting events are enabling breakfast brands to amplify protein-forward messaging and co-create limited-edition offerings tied to audience moments. ### Industries Being Reshaped - **Packaged Foods:** Mainstream CPG companies can leverage ingredient science and scale to reformulate staples into protein-rich variants that appeal to family-focused shoppers. - **Sports Nutrition:** The convergence of everyday breakfast foods with sports-grade protein levels opens opportunities for performance-oriented lines that sit between supplements and conventional food. - **Retail Grocery and Private Label:** Retailers expanding private-label assortments can capture demand by offering competitively priced, high-protein breakfast SKUs tailored to local consumption habits. ## Related on Trend Hunter - [Protein-Rich Rice Crisps](https://www.trendhunter.com/trends/quaker-protein-rice-crisps.md) - [Protein-Packed Wholegrain Granolas](https://www.trendhunter.com/trends/quaker-protein-granola.md) - [Date-Sweetened Protein Cereals](https://www.trendhunter.com/trends/seven-sundays-pb-puffs.md) - [Flavorful Protein-Packed Granolas](https://www.trendhunter.com/trends/protein-granolas.md) - [Protein-Rich Granola Clusters](https://www.trendhunter.com/trends/premier-protein-2.md) - [Protein Granola Clusters](https://www.trendhunter.com/trends/premier-protein-granola.md) - [Protein Overnight Oats](https://www.trendhunter.com/trends/kodiak-overnight-oats.md) - [Protein-Enriched Classic Cereals](https://www.trendhunter.com/trends/honey-bunches-of-oats-protein.md) - [Protein-Packed Foodservice Granolas](https://www.trendhunter.com/trends/nature-valley-protein-granola-bulk-bags.md)