# Nutty High-Protein Oats Quaker Protein Peanut Butter is Flavorful and Satisfying By Michael Hemsworth | Published 2024-04-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/quaker-protein-peanut-butter References: [grocerytrader](https://grocerytrader.co.uk/quaker-elevates-protein-offering-with-new-flavour-and-striking-pack-design/) & [quaker](https://www.quaker.co.uk)  [Quaker](https://www.trendhunter.com/trends/quaker-protein-granola) Protein Peanut Butter is being added to the brand's Protein oatmeal range in the UK as a way to satisfy demand for [high-protein foods](https://www.trendhunter.com/trends/high-protein-granola) with a taste-led profile. The product is arriving at Asda locations starting April 25 and features a 100% whole grain recipe that's ready to be ear just 2.5-minutes. The porridge prioritizes the visual flavor identity as part of its branding to draw in consumers with the image of a peanut butter-drizzled spoon of oats, which will no doubt catch the eye of hungry shoppers. General Manager at [PepsiCo](https://www.trendhunter.com/trends/quaker-protein-strawberries-cream) Divesh Parmar commented on the Quaker Protein Peanut Butter and revamp of the range saying, "Our new pack design will also help us recruit Gen-Z and Millennial consumers, focusing more on the taste credentials of our range to stand-out on shelves. As well as the taste-led design, our new pack emphasises the health credentials that consumers are looking for such as ‘high in protein’, ‘100% wholegrain’ and ‘natural energy release’. We’re confident that the revamp of our Quaker Protein range will bring incremental growth into the category and resonate with the intended Gen-Z and Millennial audience to support their lifestyle goals.” ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 42% | Activity: 52% | Freshness: 23% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **High-protein Food Demand:** Meeting the consumer demand for high-protein foods through flavorful and satisfying options like Quaker Protein Peanut Butter oatmeal. - **Visual Flavor Identity Marketing:** Utilizing visual branding strategies, like a peanut butter-drizzled spoon of oats, to attract consumers and enhance product recognition. - **Generational Targeting:** Strategically targeting Gen-Z and Millennial consumers with taste-focused packaging and health credentials to drive category growth. ### Where This Applies - **Food and Beverage:** Opportunities for food and beverage companies to innovate high-protein offerings with visual branding to cater to changing consumer preferences. - **Marketing and Advertising:** Potential for marketers to explore visual branding techniques that highlight taste attributes and health benefits to attract specific consumer demographics. - **Retail and Packaging:** Incorporating taste-driven packaging designs that appeal to Gen-Z and Millennial shoppers seeking high-protein, whole grain products with natural energy release features. ## Related on Trend Hunter - [High-Protein Dessert-Like Oats](https://www.trendhunter.com/trends/quaker-protein-strawberries-cream.md) - [Protein-Packed Wholegrain Granolas](https://www.trendhunter.com/trends/quaker-protein-granola.md) - [Nourishing Protein-Rich Granola Bars](https://www.trendhunter.com/trends/protein-granola-bars.md) - [Breakfast-Themed Protein Snacks](https://www.trendhunter.com/trends/trek-peanut-butter-protein-flapjack.md) - [High-Protein Low-Sugar Porridges](https://www.trendhunter.com/trends/great-british-porridge-co.md) - [Protein-Enhanced Peanut Butters](https://www.trendhunter.com/trends/protein-crunch-peanut-butter.md) - [Protein-Rich Rice Crisps](https://www.trendhunter.com/trends/quaker-protein-rice-crisps.md) - [Nutrition-Minded Oat Products](https://www.trendhunter.com/trends/whites-oats.md) - [Protein-Packed Porridge Pots](https://www.trendhunter.com/trends/protein-porridge.md)