# Versatile Mainstream Oat Milks The New Quaker Oat Beverage Has a Super Smooth Texture By Michael Hemsworth | Published 2018-11-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/quaker-oat-beverage References: [foodbev](https://www.foodbev.com/news/pepsicos-quaker-unveils-range-of-oat-based-beverages-in-us/) & [quakeroats](https://www.quakeroats.com) The Quaker Oat Beverage has been unveiled by the [Quaker Oats Company](https://www.trendhunter.com/trends/quaker-oats-fruit) as a new non-dairy drink option for consumers who are looking for an alternative to milk to drink or use in their favorite recipes. The oat-based beverage is reported to have a smooth texture profile and will come in three flavor options including Original, Original Unsweetened and Vanilla. Each of the drinks are perfect for drinking on their own or as a non-dairy alternative to put in your coffee, cereal, smoothies or other favorite recipes. The Quaker Oat Beverage speaks to the increased popularity of [alternative milk drinks](https://www.trendhunter.com/trends/zero-sugar-oat-drink) and will be available for purchase starting in January. The drink is part of parent company [PepsiCo's](https://www.trendhunter.com/trends/quaker-heavenly-oats) shift towards healthier food and drink options, and away from its well-known albeit unhealthy products like soda. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 71% | Activity: 79% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Alternative Milk Options:** The increasing demand for alternative milk beverages presents an opportunity for companies to introduce more plant-based options with unique flavor profiles and packaging designs. - **Plant-based Beverages:** As consumers shift towards more plant-based diets, there is an opportunity for companies to create more innovative and sustainable plant-based beverage products that cater to different dietary restrictions and preferences. - **Healthy Drink Alternatives:** As consumer awareness of health and wellness continues to rise, there is an opportunity for companies to introduce more healthy and functional beverage options that cater to different dietary needs. ### Who This Affects Most - **Food and Beverage Industry:** The food and beverage industry can take advantage of the trend towards alternative milk options and develop more innovative and sustainable products that cater to different dietary needs and preferences. - **Packaging Industry:** As the demand for plant-based beverages increases, companies in the packaging industry can develop more sustainable and eco-friendly packaging solutions that enable companies to differentiate their products and appeal to environmentally conscious consumers. - **Retail Industry:** As consumers increasingly seek out healthy and functional products, retailers can take advantage of the trend towards alternative milk options by stocking a wider variety of plant-based beverage products and catering to different dietary needs and preferences. ## Related on Trend Hunter - [Hybrid Almond Oat Drinks](https://www.trendhunter.com/trends/almond-breeze-original-almond-oat-blend.md) - [Plant-Based British Oat Beverages](https://www.trendhunter.com/trends/the-oat-drink.md) - [Fine-Tuned Oat Milk Beverages](https://www.trendhunter.com/trends/oat-milk-varieties.md) - [Hybrid Oat Milks](https://www.trendhunter.com/trends/lactantia-milk-n-oats.md) - [Barista-Friendly Milk Alternatives](https://www.trendhunter.com/trends/oatbased-milk.md) - [Vegan-Friendly Milk Beverages](https://www.trendhunter.com/trends/veganfriendly-milk-beverage.md) - [Vanilla-Tinged Oat Beverages](https://www.trendhunter.com/trends/nondairy-oat-beverage-unsweetened-vanilla.md) - [Ethically-Sourced Oat Alt Milks](https://www.trendhunter.com/trends/organic-valley-oat-beverages.md) - [Extra-Creamy Oat-Based Beverages](https://www.trendhunter.com/trends/oatly-bio-barista.md)