# Frozen Energy-Boosting Drinks The 7-Eleven Quake Energy Berry Blast Slurpee Contains B Vitamins By Michael Hemsworth | Published 2020-01-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/quake-energy-berry-blast References: [csnews](https://csnews.com/7-eleven-adds-private-label-energy-drink-its-slurpee-lineup) & [7-eleven](https://www.7-eleven.com) The 7-Eleven Quake Energy Berry Blast Slurpee is the latest flavor of the iconic frozen refreshment from the convenience retailer that will offer consumers a way to quench their thirst and also increase their energy levels. The Slurpee flavor is formulated after the brand's own Quake energy drink and is only available for a [limited time](https://www.trendhunter.com/trends/7eleven-slurpee-day) while supplies last. The drink has a multi-berry flavor that is packed with B vitamins, [electrolytes](https://www.trendhunter.com/trends/phx-drinks) and 69mg of caffeine per 12-ounce serving, while the sugar level is kept low with just one gram of sugar. 7-Eleven President and CEO Joe DePinto spoke on the new 7-Eleven Quake Energy Berry Blast Slurpee saying, "7-Eleven's recent private brand successes have crossed almost every beverage category from energy and sports drinks to cold-pressed juice, ready-to-drink tea and award-winning wine. When Quake became an instant hit last summer, Slurpee lovers immediately recognized its potential as a Slurpee flavor. Our beverage team has taken that idea and created a great product our Slurpee fans will love." ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 14% | Activity: 47% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Energy-boosting Drinks:** Opportunity for creating more frozen energy drinks infused with vitamins and electrolytes. - **Limited Edition Flavors:** Potential for offering exclusive flavors in the frozen drink market to drive consumer interest. - **Low-sugar Alternatives:** Growing demand for frozen drinks with low sugar content to cater to health-conscious consumers. ### Sectors Adopting This - **Convenience Retail:** Innovative frozen drink options can enhance the beverage offerings and customer experience at convenience stores. - **Beverage Manufacturing:** Companies can explore the production of frozen energy-boosting drinks to tap into the growing market. - **Health and Wellness:** Opportunity for health and wellness industries to collaborate with frozen drink brands to develop low-sugar and nutrient-rich options. ## Related on Trend Hunter - [Convenience Store-Branded Beverage Lines](https://www.trendhunter.com/trends/fusion-energy.md) - [Fruity Hibiscus Slushy Drinks](https://www.trendhunter.com/trends/vitaminwater-zero-sugar-look-slurpee.md) - [Smoothie-Like Energy Shots](https://www.trendhunter.com/trends/summer-smoothie-energy-shot.md) - [Convenience Brand Sports Drinks](https://www.trendhunter.com/trends/replenish-caffeine-sports-drink.md) - [Spring Beverage Menus](https://www.trendhunter.com/trends/springtime-beverage-lineup.md) - [Fruity Energy Drink Slushies](https://www.trendhunter.com/trends/frozen-red-bull-red-edition-watermelon.md) - [Freshly Rebranded Frozen Drinks](https://www.trendhunter.com/trends/slurpee.md) - [Frozen Soda Brand Refreshments](https://www.trendhunter.com/trends/7eleven-and-mtn-dew.md) - [Soda-Inspired Energy Drinks](https://www.trendhunter.com/trends/mtn-dew-energy-baja-blast.md)