# Fake Jungle Dining New Restaurant Tropical Rain Forest Theme By lourdes sanchez bayas | Published 2008-04-22 | World Source: Trend Hunter, https://www.trendhunter.com/trends/quaint-eating-establishments-new-restaurants-tropical-rain-forest-theme References: [yankodesign](http://www.yankodesign.com/index.php/2008/04/21/jungle-love-swedish-style/) & [olssonlyckefors.se](http://www.olssonlyckefors.se/) **New Restaurant** is a Swedish restaurant that is really, really determined to go green. This is like the European version of the North American[Rain Forest Cafe](http://www.rainforestcafe.com). Architectural firm [Olssonlyckefors](http://www.olssonlyckefors.se)has created a jungle-like atmosphere complete with cascading walls of foliage, giving the New Restaurant a design to provide its patrons with an environment where they feel they have been magically transported to a tropical paradise. Not an entirely bad idea for a place located in a country of perpetual winters. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 74% | Activity: 76% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Travel](https://www.trendhunter.com/travel) ## Key Themes ### Key Themes Behind This Trend - **Eco-friendly Dining:** The trend of restaurants prioritizing sustainable practices, such as using green building design and materials, as seen in the New Restaurant design. - **Immersive Dining Experience:** The trend of restaurants creating themed environments to enhance the dining experience, as seen in the New Restaurant's jungle-like atmosphere. - **International Restaurant Concepts:** The trend of restaurants importing foreign food and design concepts, as seen in the European version of North America's Rain Forest Cafe at the New Restaurant. ### Where This Applies - **Hospitality:** The hospitality industry can look to eco-friendly and themed designs to increase customer engagement and create memorable experiences, as seen in the New Restaurant's design. - **F&B:** The food and beverage industry can incorporate exotic themes and unique design concepts into their product offerings to appeal to a broader consumer base, as seen in the New Restaurant's jungle theme. - **Architecture and Interior Design:** The architecture and interior design industry can explore the use of green building materials and immersive designs to create sustainable and experiential spaces, as seen in Olssonlyckefors' design for the New Restaurant. ## Related on Trend Hunter - [Transitional Dining Experiences](https://www.trendhunter.com/trends/restaurant-and-lounge.md) - [Tree-Nestled Bar Restaurants](https://www.trendhunter.com/trends/stalk-treehugger.md) - [Multi-Sensory Restaurants](https://www.trendhunter.com/trends/selva-toronto.md) - [Sensory Interior Designed Restaurants](https://www.trendhunter.com/trends/nest-restaurant.md) - [Jamaican Culture Bright Restaurants](https://www.trendhunter.com/trends/jrk.md) - [Luscious Dining Bars](https://www.trendhunter.com/trends/ful-kyoto.md) - [Famed Paintings-Covered Restaurants](https://www.trendhunter.com/trends/frescohallen.md) - [Dilapidated Mansion-Themed Restaurants](https://www.trendhunter.com/trends/le-courage.md) - [Exterior-Inspired Restaurant Designs](https://www.trendhunter.com/trends/terra-restaurant.md)