# Retro Wedding Party Attire Quail Bridal Solves the Brutal Bridesmaid Dress Conundrum By Joanna Borrego | Published 2010-01-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/quail-bridal References: [qisforquail](http://qisforquail.com/bridal) Want a solution for those horrid bridesmaid dresses? Here’s a tip: Michelle Williams, designer and owner of Quail, has launched Quail Bridal. With this launch Williams steps out of your everyday wear and introduces her [bridesmaid line](https://www.trendhunter.com/trends/feather-kissed-collection) that is to die for. The Quail Bridal line includes everything trendy at the moment: retro, fun, colorful, and most importantly flirty cues. Not into all the current trends? No worries, Williams’ dresses are [all customizable](https://www.trendhunter.com/trends/madetoorder-dresses). She even states, “Bring anything that has the exact color you are looking for, whether it be an umbrella, a t-shirt, a sock, anything! And we will find a match.” Not only are all her dresses made to your personal preference, but they also are unbelievably [affordable](https://www.trendhunter.com/trends/azazie-and-christian-siriano). Check out the whole Quail Bridal collection at the link below. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 43% | Activity: 49% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Retro Wedding Party Attire:** Disruptive Innovation Opportunity: Create a customizable and affordable bridesmaid dress line that incorporates retro, fun, colorful, and flirty cues. - **Customizable Bridesmaid Dresses:** Disruptive Innovation Opportunity: Develop a platform or service that allows bridesmaids to customize their dresses to match any specific color or design preference. - **Affordable Wedding Attire:** Disruptive Innovation Opportunity: Establish a brand that offers affordable and trendy wedding party attire that caters to a wide range of budgets. ### Where This Applies - **Wedding Fashion:** Disruptive Innovation Opportunity: Introduce a new brand or collection that focuses on modern and trendy wedding fashion, catering to the tastes of the current generation. - **Customization Services:** Disruptive Innovation Opportunity: Create a platform or service that allows customers to customize various apparel items, including bridesmaid dresses, to meet their unique preferences. - **Sustainable Fashion:** Disruptive Innovation Opportunity: Develop a sustainable and eco-friendly wedding attire brand that offers affordable options without compromising on style or quality. ## Related on Trend Hunter - [Fashion-Forward Bridal Party Apparel](https://www.trendhunter.com/trends/park-and-fifth.md) - [Bohemian Wedding Ensembles](https://www.trendhunter.com/trends/free-people-2.md) - [Digitally Customizable Bridesmaid Dresses](https://www.trendhunter.com/trends/couture-technologies.md) - [Statement-Making Bridal Veils](https://www.trendhunter.com/trends/non-traditional-wedding-veils.md) - [Comfort-Focused Bridal Apparel](https://www.trendhunter.com/trends/pearly-mini-dress.md) - [Affordable Designer Bridalwear](https://www.trendhunter.com/trends/azazie-and-christian-siriano.md) - [Influencer-Created Bridesmaid Dresses](https://www.trendhunter.com/trends/bridesmaid-dress.md) - [Festive Bridal Accessory Lines](https://www.trendhunter.com/trends/wedding-planning1.md) - [Summer Bridal Guest-Of Collections](https://www.trendhunter.com/trends/bridal-guestof-collection.md)