# Nutrient-Rich Dual-Purpose Hair Oils QUAI's Hair & Body Oil is a Convenient Way to Add Hydration By Riley von Niessen | Published 2017-07-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/quai References: [sephora](http://www.sephora.com/rose-hair-body-oil) & [theouai](https://theouai.com/products/rose-hair-and-body-oil) During the summer, it can be hard to keep one's hair hydrated with constant exposure to sun, salt, and water, however with QUAI's Hair & Body Oil, all consumers need to do is add a few drops of the nourishing product into their hair and go. The multi-purpose oil can be used to benefit any hair type and length, whether one has pin-straight locks or tightly coiled curls. Unlike many of the other [leave-in hair products](https://www.trendhunter.com/trends/smoothing-hair-oils) that are on the market, QUAI's Hair & Body Oil can be used on either wet or dry hair due to its fast-absorbing formula that prevents greasiness. When the product is used on the skin, it generates a radiant and dewy glow that softens [dry skin](https://www.trendhunter.com/trends/the-everyday-encore-body-oil) in an instant. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 20% | Activity: 22% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Multi-purpose Hair and Skin Products:** Developing more multi-purpose hair and skin products that hydrate and nourish both hair and body presents an opportunity for a disruptive innovation. - **Fast-absorbing Hair Oils:** Creating fast-absorbing hair oils that can be used on wet and dry hair without leaving a greasy residue presents an opportunity for a disruptive innovation. - **Nutrient-rich Hair Products:** Developing nutrient-rich hair products that can moisturize and nourish hair types of all textures and lengths presents an opportunity for a disruptive innovation. ### Where This Applies - **Beauty and Personal Care Industry:** In the beauty and personal care industry, creating hair products that are multi-purpose and offer fast absorption can lead to a disruptive innovation. - **Natural and Organic Beauty Industry:** In the natural and organic beauty industry, developing hair products that are nutrient-rich and plant-based can lead to a disruptive innovation. - **Health and Wellness Industry:** In the health and wellness industry, creating hair and body oils that promote hydration and nourishment can lead to a disruptive innovation. ## Related on Trend Hunter - [Curl-Enhancing Hair Oils](https://www.trendhunter.com/trends/multiuse-hair-oil.md) - [Multi-Benefit Hair Oils](https://www.trendhunter.com/trends/miraculous-oil.md) - [Deeply Hydrating Hair Oils](https://www.trendhunter.com/trends/hydrate-oil.md) - [Nourishing Hair Oils](https://www.trendhunter.com/trends/nourishing-oil-treatment.md) - [Multi-Functional Smoothing Hair Oils](https://www.trendhunter.com/trends/smoothing-hair-oil.md) - [Aromatic Leave-In Conditioners](https://www.trendhunter.com/trends/ouai-leave-in-conditioner.md) - [Nourishing Hair-Hydrating Oils](https://www.trendhunter.com/trends/kerastase.md) - [Protective Guava Sprays](https://www.trendhunter.com/trends/guava-rescue-spray.md) - [Avocado Oil Hair Serums](https://www.trendhunter.com/trends/avocado-oil-hair-serum.md)