# 4-in-1 Tubing Mascaras QUADRA is a Primer, Serum, Tubing Encapsulator & Lash Lengthener By Laura McQuarrie | Published 2023-08-28 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/quadra References: [thezoereport](https://www.thezoereport.com/beauty/best-beauty-products-august-2023) & [youniqueproducts](https://www.youniqueproducts.com/quadra) QUADRA is one of the latest launches from direct sales beauty company Younique and this tubing mascara boasts an impressive four-in-one formula that does the duty of a primer, serum and a lash lengthener. This multifunctional formula is vegan and it's packed with not only performance ingredients but also [nourishing ones like peptides, plankton extract](https://www.trendhunter.com/trends/oceanly-lash-serum-mascara), biotin, flaxseed extract and chia seed extract. This tubing mascara is optimized to deliver the benefits of a serum with the [maximum volume, length and lift](https://www.trendhunter.com/trends/extensionist-mascara) of a fiber mascara. This unique formula is paired with a Custom Dual Bristle Applicator that simplifies the task of coating, combing through and conditioning individual eyelashes. This multitasking mascara from Younique speaks to consumers who want dramatic thicker-looking lashes, immediately and in as few steps as possible. ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 89% | Activity: 98% | Freshness: 17% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Multifunctional Tubing Mascaras:** This trend highlights the rise of mascaras that offer multiple benefits in one product, such as priming, lengthening, and conditioning lashes. - **Performance Ingredients in Mascara:** This trend focuses on the use of performance ingredients, including peptides, plankton extract, and biotin, to enhance the effectiveness of mascaras. - **Simplified Mascara Application:** This trend emphasizes the development of mascaras with innovative applicators, like the Custom Dual Bristle Applicator, to make coating, combing, and conditioning lashes easier. ### Sectors Adopting This - **Beauty and Cosmetics:** This industry can explore the potential of creating multifunctional tubing mascaras that provide various lash benefits in a single product, catering to consumers' desire for efficiency and convenience. - **Skincare:** This industry has an opportunity to incorporate performance ingredients, such as peptides and plankton extract, into mascaras to offer added nourishment and conditioning benefits to lashes. - **Beauty Tools and Accessories:** This industry can develop innovative mascara applicators, like the Custom Dual Bristle Applicator, that simplify the process of applying mascara and enhance the overall user experience. ## Related on Trend Hunter - [Serum-Infused Mascaras](https://www.trendhunter.com/trends/urban-decay-tube-job-tubing-mascara.md) - [Dual-Benefit Lash Primers](https://www.trendhunter.com/trends/curling-tubing-primer.md) - [Clean Tubing Mascaras](https://www.trendhunter.com/trends/kush-high-roll-mascara.md) - [Length-Extending Mascaras](https://www.trendhunter.com/trends/revitalash-cosmetics.md) - [Tubing Flake-Free Mascaras](https://www.trendhunter.com/trends/wrap-lash-mascara.md) - [Vegan Tubing Mascara](https://www.trendhunter.com/trends/eyeconic-mascara.md) - [Tubing Brow Gels](https://www.trendhunter.com/trends/tubing-brow-gel.md) - [Liquid Lash Extensions Mascaras](https://www.trendhunter.com/trends/extensions-mascara.md) - [Lengthening High-End Mascaras](https://www.trendhunter.com/trends/pradascope.md)