# Twisting Coffee Brewing Mugs The 'Qterra Craft' Travel Brewer Prepares Coffee in Minutes By Michael Hemsworth | Published 2021-11-24 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/qterra-craft-travel-brewer References: [yankodesign](https://www.yankodesign.com/2021/11/23/brewing-your-coffee-in-this-travel-thermos-is-easier-than-using-a-nespresso/) & [kickstarter](https://www.kickstarter.com/projects/qterra/qterra-craft-not-just-a-travel-mug-its-a-travel-brewer)  The 'Qterra Craft' travel brewer is positioned as a multifunctional coffee travel mug that will work to keep the brewed beverage at the [optimal temperature](https://www.trendhunter.com/trends/temperature-control-smart-mug), while also working to prepare it when required. The mug can be filled with hot water and have coffee grounds placed into the Q-Brew Basket to have it ready for use at all times. The basket within the lid can be twisted just minutes before the person wants to enjoy some fresh coffee to merge it with the hot water for the freshest beverage possible. The 'Qterra Craft' travel brewer has been created by Raeshon McNeil and Pierre Baston, and also features the [Q-Cool cooling system](https://www.trendhunter.com/trends/automatic-cold-brew-machine) that will rapidly cool down the coffee to prevent a burnt tongue. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 74% | Activity: 48% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Kitchen](https://www.trendhunter.com/kitchen) ## Key Themes ### Key Themes Behind This Trend - **Multifunctional Travel Mugs:** Opportunity for coffee mug companies to explore adding additional functions to their products, such as brewing capabilities and temperature control. - **Portable Coffee Brewing:** Opportunity for coffee companies to explore creating portable brewing devices to accommodate the on-the-go lifestyle of consumers. - **Innovative Brewing Methods:** Opportunity for coffee industry leaders to explore and invest in creating new and unique brewing methods that cater to the evolving coffee market. ### Where This Applies - **Coffee Mug Companies:** Opportunity for companies that specialize in coffee mugs to explore incorporating new features such as brewing capabilities and temperature control in their products. - **Coffee Companies:** Opportunity for coffee companies to explore creating portable brewing devices to cater to their on-the-go consumers. - **Coffee Equipment Manufacturers:** Opportunity for coffee equipment manufacturers to invest in creating innovative brewing methods that cater to the evolving coffee market. ## Related on Trend Hunter - [Traveler Espresso Shot Brewers](https://www.trendhunter.com/trends/bialetti-brewpin.md) - [4-in-1 Smart Coffee Makers](https://www.trendhunter.com/trends/portable-smart-coffee-maker.md) - [Portable Digitized Coffee Brewers](https://www.trendhunter.com/trends/brewster-coffee-machine.md) - [Coffee-Cooling Travel Mugs](https://www.trendhunter.com/trends/beverage-tumbler.md) - [Single-Cup Coffee Brewing Wands](https://www.trendhunter.com/trends/finalpress-v2.md) - [Angled Immersion Coffee Brewer](https://www.trendhunter.com/trends/oblic-dropper.md) - [Outdoor-Friendly Coffee Makers](https://www.trendhunter.com/trends/mokka-to-go.md) - [Temperature-Regulating Coffee Mugs](https://www.trendhunter.com/trends/cauldryn-coffee-pro.md) - [Portable Espresso Coffee Brewers](https://www.trendhunter.com/trends/brewpin.md)