# QSR Game Shows 'Rule the Drive-Thru' Was Filmed in an Actual Drive-Thru Lane By Laura McQuarrie | Published 2023-04-04 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/qsr-game-show References: [foodmarket](https://www.foodmarket.com/News/A/1249767/0/Checkers--Rallys-Debuts-First-ever-QSR-Game-Show-Filmed-in-An-Actual-Drive-Thru-Lane) & [instagram](https://www.instagram.com/p/CqkvaSIs04O/?hl=en)  On a weekly basis, [drive-thru restaurant chain](https://www.trendhunter.com/trends/drivethru-cams) [Checkers & Rally's](https://www.trendhunter.com/trends/mvp-meal-deal) is inviting fans to tune in to watch the first QSR game show, Rule the Drive-Thru. This weekly game show was actually filmed in a drive-thru lane and it shares the experience on social media. This game show entertains with activities like Carpool Car-aoke, [Fast Food Trivia](https://www.trendhunter.com/trends/chipotle-iq-2025), Load Your Ride, Paint with Ketchup & Mustard and more. Restaurant-branded game shows offer a unique opportunity for viewers to engage with their favorite eateries in a fun and exciting way. Viewers will be drawn in by the chance to see a familiar destination and favorite comfort foods showcased in a competitive format, with the added thrill of potential prizes and surprises. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 27% | Activity: 27% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Why This Trend Is Growing - **Drive-thru Game Shows:** More fast-food chains will develop game shows as a new way to engage with their audience. - **Social Media Entertainment:** A rising number of brands turn to social media platforms to create entertaining content for their audience. - **Branded Experiences:** More brands will leverage unique experiences to stand out from competitors and attract customers. ### Industries Being Reshaped - **Fast Food:** Fast-food chains will create game shows to engage with their loyal customer base and bring in new customers. - **Social Media:** Social media platforms will continue to offer new ways for brands to entertain and engage with their audience. - **Marketing and Advertising:** Advertising agencies will help brands create unique experiences to get the attention of potential customers. ## Related on Trend Hunter - [Gamified Grocery Activations](https://www.trendhunter.com/trends/asda-checkout-challenge.md) - [QSR-Branded In-Game Experiences](https://www.trendhunter.com/trends/ceo-minigames.md) - [Culinary Battle Games](https://www.trendhunter.com/trends/show-me-your-chef.md) - [QSR-Branded Streaming Services](https://www.trendhunter.com/trends/streaming-service-1.md) - [Retro Burger Video Games](https://www.trendhunter.com/trends/chilis-big-smasher-burgertime.md) - [Rewarding QSR Trivia Games](https://www.trendhunter.com/trends/chipotle-iq-trivia.md) - [Restaurant-Themed Esports Tournaments](https://www.trendhunter.com/trends/battle-of-the-brands-1.md) - [Gamified Fast Food Challenges](https://www.trendhunter.com/trends/mcdonalds-side-missions.md) - [Interactive Digital QSR Experiences](https://www.trendhunter.com/trends/mcdonaldland-vr.md)