# QR Code-Embedded Kid's T-Shirts Malwee Debuts a Collection of Me Encontre T-Shirts for Kids By Kalin Ned | Published 2025-02-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/qr-codeembedded References: [malwee.br](https://www.malwee.com.br/me%20encontre?_q=Me%20Encontre&map=ft) & [instagram](https://www.instagram.com/digitalanthropologist/p/DFMA-sYyt24/?img_index=1) Leading Brazilian clothing brand Malwee has introduced a range of functional QR code-embedded t-shirts for kits that seek to give peace of mind to parents and caregivers should the child be lost. Dubbed the Me Encontre collection — or 'Find Me' in English, each garment in the collection features a QR code that someone could scan and gain access to the child's emergency contact information. This can be especially useful in crowded areas where [kids are prone to get lost](https://www.trendhunter.com/trends/skechers-kids-find-my-skechers). Currently, the QR code-embedded beachwear collection includes unisex [children's beach T-shirts](https://www.trendhunter.com/trends/classic-tee) in vibrant monochromatic colorways, with the brand likely aiming to expand its offerings in the future. Beyond the tech-advanced feature, the garments in the Me Encontre collection also offer UV protection. Image Credit: Malwee ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 74% | Activity: 77% | Freshness: 34% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Qr-connected Apparel:** Apparel with embedded QR codes is creating a new intersection between fashion and technology, emphasizing safety and connectivity. - **Child Safety Wearables:** Innovations in wearable technology for children's safety are paving the way for products that ease parental concerns in large crowds. - **Multi-functional Kids' Clothing:** The incorporation of additional features like UV protection and emergency contact capabilities in children's clothing represents a shift toward multi-functional fashion products. ### Sectors Adopting This - **Smart Fashion:** The smart fashion industry is witnessing growth as it integrates digital technology with clothing, enhancing utility and functionality. - **Child Safety Products:** The child safety sector is diversifying with the introduction of technology-driven products designed to keep children safe in everyday environments. - **UV Protective Apparel:** UV protective clothing is expanding into new markets by combining sun protection with other innovative features such as embedded QR codes. ## Related on Trend Hunter - [Kid-Friendly Digital Wearables](https://www.trendhunter.com/trends/littlebird-marlon.md) - [QR Code Tracker Stickers](https://www.trendhunter.com/trends/tile-lost-and-found-labels.md) - [Vacation-Themed Children's Sleepwear](https://www.trendhunter.com/trends/petit-lem-tropicana.md) - [QR Code Pet Tags](https://www.trendhunter.com/trends/pawscout.md) - [Programmable QR Code Tags](https://www.trendhunter.com/trends/cloud-tags.md) - [Self-Inflating Kids Swimwear](https://www.trendhunter.com/trends/smart-swimwear.md) - [Gamified Children's Care Products](https://www.trendhunter.com/trends/babyfirst-brand.md) - [Creativity-Driving Kids Apparel](https://www.trendhunter.com/trends/zara-2.md) - [Tracker-Friendly Kids Sneakers](https://www.trendhunter.com/trends/skechers-kids-find-my-skechers.md)